Here’s the rewritten version of the article with domain URLs removed:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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CSEs will compete head-on with Google Shopping in EU search results
Sep 27, 2017 by Ginny Marvin
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines. -
Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
Sep 27, 2017 by Amy Gesenhues
Announced in conjunction with Google’s 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile. -
SEO content strategy: How to grow visits by 300% in one year
Sep 27, 2017 by Andrew Dennis
Creating great content isn’t enough to achieve great SEO results by itself. As columnist Andrew Dennis demonstrates, a truly effective content strategy involves a lot more effort. -
Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle
Sep 27, 2017 by Amy Gesenhues
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google’s 19 years. -
Why going global is essential to your business
Sep 26, 2017 by Chris Sherman
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? -
Alphabet to create separate business unit in Europe to run Google Shopping
Sep 26, 2017 by Greg Sterling
This effort is an attempt to comply with the European antitrust decision, which would force Google to bid against rivals in the AdWords auction as a standalone entity. -
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Sep 27, 2017 by Tom Demers
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without much input from a developer. - Updated for 2017! Enterprise Paid Media Campaign Management Platforms
Sep 27, 2017 by Digital Marketing Depot
The paid media marketing landscape has become increasingly complex, and demand for integrated channel capabilities has risen. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today examines the market.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- All-new MarTech Today guide: Enterprise Digital Personalization Tools
- Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
- Spotify launches self-serve platform for audio ad campaigns
- Vimeo launches its first live-streaming product & announces plan to acquire Livestream
- B2B products are facing a CX make-or-break moment. Here’s why
- MailChimp adds Google Ads as it becomes a multichannel platform
- How SAP’s purchase of Gigya could change the identity management landscape
- Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue
- Twitter tests doubling the length of tweets to 280 characters
Search News From Around The Web:
Industry
- Google pulls YouTube off the Amazon Echo Show
- It Might Be Google’s 19th Birthday, But Google.com Was Registered Over 20 Years Ago
- Less-Than-Perfect SEO Clients: Have You Met Them All?
Local & Maps
- How to Track Your Local SEO & SEM: A Guide
- Voice Search Will Eventually Revolutionize Search Marketing
Link Building
- World-Class Link Building Is More Than Links
Searching
- Google Expands Phone Call Organic Links In Search
SEO
- Google Algorithm & Search Results Shuffling Continues
- How Google Classifies Webpages as ‘Low Quality’
- How to Optimize a Single Page for Multiple Keywords
- Legal search marketing: Local business SEO for Law Firms
- SEO Content Strategy: Turn Keywords Into Can’t-Miss Content
- SEO for non-profits
- What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
- Easy-to-Use SEO Research Tools for Generating Content Ideas
SEM / Paid Search
- Why It Took Google So Long to End Shady Rehab Center Ads
- 7 Simple Steps to Boost PPC Results with A/B Testing
- How to Win New PPC Accounts: 5 Approaches for Agencies
- PPC Reporting Using AdWords Scripts
Search Marketing
- Google AMP URLs With usqp=mq331AQCCAE= Is For Twice As Fast Test
This version omits any specific URLs while maintaining the content and context of the article.
