Below is a summary of the latest developments in search, as reported by various sources.
From Search Engine Land:
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Canada’s Supreme Court orders Google to de-index site globally, sparking censorship concerns
- Reported by Greg Sterling on June 28, 2017. The decision raises concerns about free speech and the unrestricted flow of online information.
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Featured snippets: Optimization tips & how to identify candidate snippets
- Contributed by Brian Ussery on June 29, 2017. This article breaks down featured snippets, offering insights and strategies to achieve the coveted “position zero.”
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PaveAI introduces AI-powered platform converting Google Analytics data into actionable insights
- Coverage by Barry Levine on June 29, 2017. This tool aims to help users increase leads or revenue by transforming data into useful information.
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Evaluating the EU’s antitrust ruling against Google
- Commentary by Ginny Marvin on June 29, 2017. Critiques the focus of the EU on Google’s market dominance, questioning its benefits for consumers.
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The significance of employing an in-house SEO
- Explanation by Eugene Feygin on June 29, 2017. Discusses the advantages of hiring an in-house search professional for businesses.
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The growing importance of voice search in SEO for B2B marketers
- Analysis by Nate Dame on June 28, 2017. Advocates for B2B marketers to recognize the increasing influence of voice search on decision-makers.
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Impact of the EU’s fine on Google Shopping
- Insight by Andreas Reiffen on June 28, 2017, examining the repercussions of the EU’s antitrust fine on Google Shopping.
- Ensuring email deliverability to optimize marketing ROI
- Discussion by Digital Marketing Depot on June 29, 2017. Provides strategies to overcome challenges in email deliverability for effective marketing results.
Recent Headlines From MarTech:
- Amazon’s growth challenges traditional retailers online.
- TAG launches a tool to prevent ads on apps that pirate content.
- IAB Tech Lab finalizes ads.txt specifications for authorized digital ad sellers.
- Google showcases a VR advertising concept.
- The iPhone’s impact on mobile engagement evolution.
- Comparison of 18 social media management platforms.
- Key insights about Google’s Smart display campaigns.
- New platform for managing mobile app installations.
- Facebook to inform brands if ad clicks result in site visits.
- AI-powered platform by PaveAI transforms Google Analytics data.
- Innovid begins screening HTML5 video ad inventory.
- Amazon’s Prime Day 2017 extended to a 30-hour event.
- Use of Instagram Stories links to boost web traffic.
Search News From Around The Web:
Industry
- Advancements on diversity and inclusion, Google Blog
- Discussion on SEO challenges, Search Engine Roundtable
Local & Maps
- Debate on addressing review spam, SEM Rush
- Google Posts visibility issues in Google My Business, Search Engine Roundtable
Link Building
- Tips for successful international link building, Hallam Internet
- Utilizing Flow Metrics History Tool, Majestic Blog
Searching
- SearchResearch Challenge: Viewing across time?, SearchReSearch
SEO
- Strategies to rank in cities without a local address, Whitespark
- Improving search visibility with heading tags and semantics, Raven Blog
- Updates on structured data developer documents by Google, Search Engine Roundtable
SEM / Paid Search
- Walmart’s dominance in paid search for grocery terms, digitalcommerce360.com
- PPC campaign strategies for customer acquisition, Metric Theory
- The impact of machine learning on future PPC trends, PPC Hero
Search Marketing
- Common pitfalls in keyword research, IFTF
