Below is a summary of recent events in the search industry, as reported by various sources.
From Search Engine Land:
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SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West
By Search Engine Land, Nov 30, 2015
Is your company or agency’s search marketing team looking for a great team-building experience? SMX West offers key insights on SEO, SEM, mobile, and conversion optimization with over 50 sessions from 100 expert presenters. -
Avoid Hurdles When Working With Multiple Agencies
By Pauline Jakober, Nov 30, 2015
Pauline Jakober discusses strategies for overcoming common challenges when working with multiple agencies. -
How To Build Author Rank Without Google Authorship
By Tony Edward, Nov 30, 2015
Even though Google’s Authorship program has ended, Tony Edward explains how you can still build your authority. -
Google Is Testing A Car Loan Calculator Quick Answer Box
By Barry Schwartz, Nov 30, 2015
Google is experimenting with a car loan tool, potentially foreshadowing new ads to help users buy or finance cars. -
Lucy Maud Montgomery Google Doodle Honors “Anne Of Green Gables” Author On Her 141st Birthday
By Amy Gesenhues, Nov 30, 2015
Today’s Google Doodle, inspired by "Anne of Green Gables," celebrates the 141st birthday of L.M. Montgomery and delights book lovers worldwide. -
Why Everyone Should Be Moving To HTTP/2
By Patrick Stox, Nov 27, 2015
Patrick Stox discusses Google’s move to support HTTP/2 and its implications for SEO professionals. -
Search In Pics: GoogleBot In Snow, Google Pet Toys & John Mueller In Star Wars
By Barry Schwartz, Nov 27, 2015
This week’s Search In Pictures features various images showcasing daily life at search engine companies, including how employees dine, play, and more. - Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & Squash
By Amy Gesenhues, Nov 26, 2015
Guest Doodler Julia Cone created a Thanksgiving Day Google Doodle featuring the “Three Sisters” crops: corn, beans, and squash.
Recent Headlines From MarTech:
- How To Turn One Piece Of Content Into 100
- Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active
- Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event
- 3 Google Patents You Need To Know About In 2016
- AdWords Shopping Ads Enhancements: A Roundup
- A 3-Step Plan For Easier Email Marketing
- 7 Advanced Areas CMOs Must Focus On For 2016
- New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts
- What’s Old Is New Again: Why Affiliate Marketing Is Growing
- MarTech Today: Google’s Control Of Android, Future Of Retail Analytics & Tracking Emojis
- Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
- Are Customer Reviews Promoting Your E-Business Like They Should?
- Disappearing Act: Twitter Pulls Share Counts From Tweet Buttons
Search News From Around The Web:
Industry
- Googler: Only A Very Small Group Has Access To The Google Search Algorithms
- Amit Singhal Celebrates 15 Years At Google
- Interview: Google’s Head of Travel on Its Transition to Booking Site
- Sergey Brin Sells 16,666 Shares of Alphabet Inc (GOOG) Stock
- Want to know who won at the UK SearchAwards 2015?
Link Building
- Manual Action Link Penalties After Penguin Goes Real Time
Search Marketing
- Video: Google Ambient Computing, AMP Pages, Penguin & Star Wars Search
Searching
- Save time with these search tips
- Google: One Of The Most Important Things We’re Working On Is The Universal Assistant
- Weekly Update 79: Programming Instant Answer Coverage and New Meetups!
- Google Shows Wrong Flag For Search On Lithuanian Flag
- Google Testing Replacing “Web” Search Filter With “All”
- The 4 things Google believes are key to the future of search
SEM / Paid Search
- The Google AdWords Auction & Bidding Rules
- Yahoo Testing Search Results Style PLA Shopping Ads
SEO
- 6 Key Areas to Focus Your SEO Campaign
- SEO For Franchises: Where To Focus
- How to Use Hosted Blog Platforms for SEO & Content Distribution
- Why Thanksgiving fluctuations may not necessarily have to be Google Updates
- Building Web Pages In AMP? Use Canonicals To Communicate It To Google.
- Optimising Website URLs for SEO and Usability
- [New Feature Alert] Browse Keyword Positions In Canada
This summary provides an overview of significant developments in the SEO and SEM industry, alongside other notable updates from MarTech and various industry experts.
