Below is a summary of recent developments in the search industry, reported on various platforms.
From Search Engine Land:
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Bing Visual Search Enhancements
Bing now enables users to search for specific objects within images, joining the likes of Google and Pinterest in advancing image search capabilities. -
Bing Rewards Expands to the UK
Bing’s loyalty program is expanding to the UK and will soon be available in France, Germany, and Canada. -
Back-to-School Campaign Planning
It’s time to start planning for back-to-school campaigns. Purna Virji from Bing suggests strategizing early to capture this seasonal search interest. - E-commerce Site Optimization
Efficient information architecture is crucial for SEO success. Trond Lyngbø offers tips on optimizing e-commerce site structures to improve search engine crawling.
Recent Headlines from MarTech:
- B2B CMOs and CIOs are encouraged to rethink data management strategies.
- Insights on the SiriusDecisions Demand Unit Waterfall.
- Microsoft integrates Snapchat Stories into Skype.
- An interview podcast with SAP Ariba’s Alicia Tillman.
- A session with Aetna CMO David Edelman at MarTech in Boston.
- Key trends in e-commerce from Mary Meeker’s Internet Trends report.
- Salesforce introduces a new Partner Relationship Management app.
- TurnTo Networks launches a ‘first open network’ for review syndication.
- The enduring effectiveness of email marketing.
- Reflections from Coke’s chief technologist on marketing insights.
- Instagram now links ads to brand Messenger accounts.
- Apple’s potential announcement of a Siri-powered assistant.
- Building an in-house link building team.
Search News from Around the Web:
Industry
- Baidu partners with Bosch and Continental on self-driving technology.
- Google faces a potential EU fine in a shopping-related case.
- Google’s new London headquarters features a rooftop garden and unique "landscraper" design.
Local & Maps
- Google’s venture into visual search for local content.
- Overview of local web developments by Mike B Around the Local Web.
Searching
- A discussion on the top climate change questions asked by Americans on Google.
SEM / Paid Search
- AdWords introduces In-Market Audiences for Search.
- Google AdWords now displays seller ratings after a year of data collection.
- Strategies for using paid targeting to align with customer profiles.
- Similar Audiences in Search to engage with the upper funnel.
SEO
- Insightful Google Analytics metrics to enhance search rankings.
- Types of content favored by search engines.
- The role of social media in SEO.
- The significance of page speed on rankings.
- Various SEOs discuss the impact of the Google Fred Update.
- SEOs share tips for creating better content.
- Automation strategies for search queries.
- Discovering customer insights through search.
- Efforts by SEOs to influence Google’s own ranking.
