Link building

SearchCap: Bing Updates on Copyright Removals, Google Smart Display Ads & SEO Beginners

SEO October 4, 2024

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Below is a summary of events and updates happening in search today, sourced from various platforms and reports.

Insights from Search Engine Land:

Bing Modifies DMCA Take-Down and Copyright Process
April 21, 2017 by Barry Schwartz
Bing Webmaster Tools introduces a new section for content removal, allowing users to view and appeal DMCA take-downs.
Five Essential Practices for SEO Beginners
April 21, 2017 by Jordan Kasteler
For those new to SEO or not primarily focused on it, crucial tactics might be overlooked. Contributor Jordan Kasteler highlights five key actions to enhance SEO efforts, along with tools to help execute these tasks.
Google Introduces Machine Learning to "Smart" Display Campaigns
April 21, 2017 by Ginny Marvin
Automation now plays a pivotal role in the new format of display campaigns.
Implementing Schema Markup Using Google Tag Manager
April 21, 2017 by Bryan Stenslokken
For those without direct access or coding skills, Bryan Stenslokken provides a guide on using Google Tag Manager to add structured data markup in nine easy steps.
Optimizing Images for Improved Page Speed
April 21, 2017 by Kristine Schachinger
Kristine Schachinger emphasizes the importance of page speed for rankings and user experience and highlights image optimization as an often-missed opportunity for improvement.
Search in Pictures: Inside the Worlds of Search Engine Companies
April 21, 2017 by Barry Schwartz
A collection of images showcasing activities within search engine companies, including innovative setups like a Google room filled with flowers.
Guide to Building an In-House Link Building Team
April 20, 2017 by Digital Marketing Depot
Traditional social media strategies often fall short in delivering traffic and engagement. This segment reveals the intricacies of developing a robust link-earning strategy.

Latest Highlights from MarTech, Our Affiliate Site on Internet Marketing:

About 80% of US display ad spending becomes programmatic in 2017.
Strategies for achieving local reach in a "post-rank" context, with a focus on crafting content for local research.
A survey reveals nearly a third of Amazon sellers plan to expand to Walmart.com.
Exploring the connection and improved performance of SEO combined with intelligent content.
2017’s SEM growth hacks emphasizing brand protection.
Insights on effectively using social management platforms.
Google Home now supports up to six different users.
Highlights from Facebook’s F8 event.
The human factor as a vulnerability for online marketers.
Examining the adverse incentives in digital advertising.
Bizible introduces a B2B revenue planning tool based on attribution.
Marketo’s acquisition of ToutApp, a sales engagement tool.
Experience with Facebook’s AR Studio for creating camera effects similar to Snapchat.
Google Analytics 360’s role in enterprise analytics.

Other Search News from the Web:

Industry

The importance of Net Neutrality for SEO and web marketing.

Local & Maps

Methods for removing fake Google reviews.
New features in Google Earth called Voyager.

Link Building

Update to the Historic Index for April 2017.

Searching

Collection of embarrassing snippet features on Google.
Highlights of intriguing and popular searches.

SEO

Issues with Google identifying AMP pages and blog posts as having duplicate title tags.
Google’s inquiry into why users seek to rank for competitors’ keywords.
SEO evaluation of UK political party websites.
Enhancing Amazon listings for better SEO performance.
A case study on the SEO of an online shop.

Search Marketing