Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- New Google My Business API
Dec 17, 2015 by Barry Schwartz
Now developers can automate the management of their businesses Google My Business listings via the new API. - Final Chance To Save On Search Engine Land’s SMX West. Register Today!
Dec 17, 2015 by Search Engine Land
Join us for SMX West, the only conference dedicated to SEO & SEM. Our lowest rates expire on Saturday, so sign up today and get: 3 days of innovative sessions, keynotes, and clinics — more than 60 of them in all — presented by expert marketers; Sessions geared to your role, experience and organization’s needs. See the agenda; Actionable […] - Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible
Dec 17, 2015 by Barry Schwartz
If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today. - Bing Top Trends In 2015: Serena Williams, Refugee Crisis & Pluto Searches Surge
Dec 17, 2015 by Amy Gesenhues
Bing says 51 percent of searches for professional tennis players were for Serena Williams. - Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
Dec 17, 2015 by Glenn Gabe
Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time. - Social Media Agency Case Study, PR Psychographics Earn WSJ Article
Dec 17, 2015 by Sponsored Content: aimClear
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users that are targetable in social media. […] - Beethoven Google Doodle Celebrates Composer’s 245th Birthday With Musical Puzzle
Dec 17, 2015 by Amy Gesenhues
Players must put Ludwig van Beethoven’s musical notes in order to make it to the symphony hall.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into US
- A CMO’s View: Luxury Brand Marketing Is About Authenticity Says XOJET CMO
- MarketingLand Publisher Seeks E-Commerce/Marketing Leader
- How To Take Advantage Of The Recovery Search Opportunity On iOS 9
- 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
- Pinterest Brings Price Drop Notifications To Buyable Pins
- Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
- Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
- Buffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.ly
- Google: Demographics Not As Good As Intent (Search) For Mobile Targeting
- Facebook Opens Live Streaming Video To Brands With Verified Pages
- TrueView To The Rescue: Homer Simpson’s “Mr. Plow” Business Is Saved In New Ad For YouTube
- Mobile Commerce: 5 Ways Your Company Can Improve
- Smashing Old Silos: The Necessary Integration Of Search, Social And Content
- 5 Predictions For Mobile SEO In 2016
- Seismic Now Allows Marketers To Better See How Sales Uses Their Content
- MarTech Today: True Influence Opens Up, Curiosity Algorithms & Topsy Shuts Down
- Lithium Gives Its Community Owners A Holiday Present They Need: Stats
- Buyer’s Guide: SEO Software Platforms
Search News From Around The Web:
Industry
- Revealed: how Google enlisted congressmen it bankrolled to fight $6bn EU antitrust case, The Guardian
Link Building
- Dangerous and Irresponsible Link Advice from Experts That You Should Ignore, SEO Theory
- Google Penguin – How are the victims from 2012 doing today?, sistrix.com
Searching
- Google Drops “Web” For “All” In Search Navigation Menu, Search Engine Roundtable
SEO
- Four years of Schema.org – Recent Progress and Looking Forward, Official Google Research Blog
- Google Meta Tags for SEO, What Does Google Actually Understand?, ignitevisibility.com
- How Retailers Get Featured Snippets for Non-Brand Commercial Keyword Searches, thesempost.com
- MozCast’s Year in Review (Infographic), Moz
- Start Your International Content Strategy with Hreflang Tags, verticalmeasures.com
- Was Google’s New “Phantom 3” Update Real?, SEMrush Blog
- Website migration guide: new site SEO checklist, Branded3
SEM / Paid Search
- Removing legacy geo targeting locations from AdWords API, Google Ads Developer Blog
