Search Updates from Today
Here’s a rundown of the latest in search, compiled from various sources.
Insights from Search Engine Land:
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4 Ways Brands Are Losing Store Traffic & Solutions with Location Marketing
Date: Apr 24, 2017 by Wesley Young
National franchise stores are experiencing visibility issues on Google Maps. Wesley Young shares how these brands can enhance their local presence. -
Bing Shopping Campaigns Introduces Inventory Feeds and Product-Level Search Query Reports
Date: Apr 24, 2017 by Ginny Marvin
Recent updates focus on timely feed uploads and optimizing titles for better search performance. -
Adopt a Mad Scientist Approach for Better Local SEO Results
Date: Apr 24, 2017 by Greg Gifford
There’s an ongoing debate on local ranking factors. Greg Gifford suggests a unique approach might be necessary for success in local SEO. -
Report: 50% of Page One Search Results Are Now HTTPS
Date: Apr 24, 2017 by Barry Schwartz
With the trend toward HTTPS, it is projected that 70% of page one results could be HTTPS by the end of 2017. -
Earth Day Google Doodle Promotes Conservation Tips
Date: Apr 21, 2017 by Amy Gesenhues
Today’s Google doodle supports conservation efforts including organizations like the World Wildlife Fund and The Ocean Agency. - Google Analytics 360: Transitioning to Enterprise Analytics
Date: Apr 21, 2017 by Digital Marketing Depot
Many marketers rely heavily on Google Analytics. This piece explores whether users are maximizing its potential and if it’s time to upgrade their analytics approach.
Key Highlights from MarTech:
- Google revisits TV ad buying through DoubleClick Bid Manager.
- LinkedIn introduces Matched Audiences, raising the bar for B2B marketing against Facebook.
- An analysis of the Mufasa Metric for better attribution in the Engagement Economy.
- Amazon’s new self-serve marketplace targets subscription sellers.
- Webinar alert: Discover advanced analytics trends.
- Essential SEO tips for beginners.
- Improve your page speed with image optimization.
- Snapchat’s new API allows Sponsored Geofilter ads.
- ColorTV enhances its OTT services by acquiring Guidebox.
- Recommendations for Google and Facebook regarding brand safety.
- Strategies to measure and leverage content value.
- LinkedIn expands Matched Audiences feature to all advertisers.
- Strategies seven leading brands use to excel in paid search.
Search News From Around the World:
Industry
- Explore how Google capitalizes on the space beneath the search bar.
- A reminder not to seek Google’s opinion on spamming.
- The role of serendipity in personal branding and marketing.
Local & Maps
- Discover Google Earth from the comfort of home.
- Google adds product and service menu links to the Knowledge Panel.
- Google Earth introduces Tour Maker.
- Apple hires Google satellite executives, reports suggest new hardware project.
- Paris now has transit mode in Apple Maps.
- A look at Google’s Spam Hall of Shame.
- Testing "View Rates" CTA for hotel listings.
- Access local reviews in multiple languages.
- Breaking Google’s guidelines can sometimes be necessary with Google My Business.
Link Building
- Consider whether your link-building strategy needs a fresh perspective.
Search Trends
- Google experiments with removing the AMP logo from search results.
- Predicting the scale of voice search by 2020.
- Ongoing challenge: building an interactive widget for island viewing problem.
SEO
- Google doesn’t plan to amplify the HTTPS ranking factor.
- Google’s stance on personalized searches based on age and past searches.
- Navigating out-of-stock product pages.
- Choosing the right paid UK review platform for SEO.
- Leveraging domain authority across multiple sites.
- Insights into understanding Google updates.
- Three overlooked tasks essential in an SEO audit.
SEM / Paid Search
- Reflections on PPC conversion tracking strategies.
