Below is a summary of today’s events in search, as featured on Search Engine Land and other web platforms.
From Search Engine Land:
-
Bing launches bots for local businesses
May 22, 2017 by Greg Sterling
Bots are created automatically from data in Bing Places and will soon integrate with Facebook Messenger and Cortana. -
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
May 22, 2017 by Matt McGee
In our latest podcast, we recap some of the major news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. -
Study argues Yelp drives higher conversions than Google and Facebook
May 22, 2017 by Greg Sterling
92% of respondents indicated they made a purchase after visiting the site. -
5 reasons why websites still matter to local search in 2017
May 22, 2017 by Wesley Young
Many small local businesses are using social media profile pages as their main online presence. Columnist Wesley Young explains why maintaining a website is still crucial. -
Richard Oakes Google doodle honors activist who championed rights of the American Indian
May 22, 2017 by Amy Gesenhues
Throughout the 1960s and 1970s, Oakes organized peaceful protests to secure American Indian rights over their lands. -
Stop overloading your local SEO content!
May 22, 2017 by Greg Gifford
Increasing content on a local business website can be beneficial for SEO, but more content isn’t always better. Greg Gifford explores a balanced approach. - 7 Real-World Tips for Better Social Engagement
May 19, 2017 by Digital Marketing Depot
From Pepsi to Uber, recent headlines highlight social media’s significant impact on brands. Mastering effective engagement is pivotal for thriving in today’s fast-paced landscape.
Recent Headlines From MarTech:
- Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
- IAB Tech Lab introduces ads.txt to eliminate fake ad sellers
- Growth focus at IAB Programmatic Symposium in digital advertising
- Tobii acquires fellow eye-tracking company Sticky
- A guide for marketers on ad fraud detection
- Enhancing ad copy with five strategic approaches
- MarTech, conversational UI, and the future of customer engagement
- Supporting TV advertising through search and social media
- The influence of Moore’s Law on behavioral marketing
- 7 Real-World Tips for Better Social Engagement
Search News From Around The Web:
Industry
- Google’s ever-improving future as examined by Wired
Local & Maps
- Considerations on including city names in Google My Business by Mike Blumenthal
- Increased mass transit details in Apple Maps for the Netherlands
- Peru floods analysis using Google Earth
Link Building
- Link-building strategies through content marketing and SEO by SEM Rush
Searching
- Finding cartoons through descriptive searches at SearchReSearch
- Google Assistant standalone app insights, discussed at Search Engine Roundtable
SEO
- Mobile design optimization for SEO by Search Engine Journal
- Five essential SEO tools for bloggers by ProBlogger
- Yoast advice on blocking site’s search results pages
- Assessing keyword value in SEO forecasting by Leverable SEO
- Local SEO strategy combining location data and reviews by Moz
- Insights into possible Google algorithm updates and their effects
- Google feedback on website performance, discussed at Search Engine Roundtable
Search Marketing
- A lesser-known factor for boosting YouTube channels according to Stone Temple
