SearchCap: Bing Keyword Planner, Yandex Link Penalty, and Google Index Count

Below is what happened in search today, as reported by various sources.

From Search Engine Land:

• 4 Reasons Organic Search Is Better
  Sep 9, 2015 by Kristine Schachinger

  Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.

• Google Adjusted How They Show Index Count Estimates
  Sep 9, 2015 by Barry Schwartz

  Bad timing: Google’s Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula.

• Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links
  Sep 9, 2015 by Barry Schwartz

  While Google has been quiet on the link penalty side, Yandex — the largest Russian search engine — has issued widespread link penalties on several hundred sites.

• Bing Ads Launches Keyword Planner Tool In All US Accounts
  Sep 9, 2015 by Ginny Marvin

  The updated keyword research tool also offers bid and budget estimating.

• September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor
  Sep 9, 2015 by Search Engine Land

  Finding the right balance between personalization and privacy.

• Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today!
  Sep 9, 2015 by Search Engine Land

  Social media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up a Pandora’s box for marketing practitioners including: optimizing content for maximum social distribution; managing platform fragmentation beyond Facebook, Twitter, and LinkedIn; obtaining tangible data to justify investment in social media; implementing real-time marketing […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
• Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
• 7 Ways To Fail At Twitter
• Disaggregation And The Rise In Collaborative Marketing
• Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
• For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
• Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
• Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution

Search News From Around The Web:

Local & Maps

• Google PegMa’am celebrates the Queen’s record reign, The Verge
• Imagery updates: what’s that image, Google Earth Blog

Link Building

• Does Google Treat URL Mentions Like Links?, Stone Temple
• I Got Links, but Traffic Isn’t Growing – Why?, Renegade Search

Searching

• Google Adds New Movie Carousel Sorting Options
• Search Challenge (9/9/15): Can you find more like this?, SearchReSearch

SEO

• A framework for categorising and organising key phrases
• Google Says Do Not Use Noindex In Robots.txt, Search Engine Roundtable
• Google Search Analytics Report Goes Up To 999 Keywords, Search Engine Roundtable
• What’s in Your SEO Arsenal? 6 Skills All SEOs Need to Have
• Yoast SEO for Drupal announcement

SEM / Paid Search

• 5 Killer PPC Landing Page Ideas For Competitor Keywords

Search Marketing

• A Clear Path for Marketers to Surviving Content Shock
• Introducing Horizon: An advanced search insights platform
• Should I Use SEM to Promote My Content?
• Watch for New Owner WNC-582900 Google Search Console Alerts after Site Hacking