SearchCap: Bing & Google Olympics, Yahoo Tests & More

Below is what happened in search today, as reported on various sources across the web.

From Search Engine Land:

• Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool
  Aug 1, 2016 by Amy Gesenhues

  Powered by Bing Predicts, the new “Events to Watch” tool will be updated daily and offer a schedule of “must-watch” Olympic moments.

• New Google Alert widget saves us from repeatedly Googling ourselves
  Aug 1, 2016 by Amy Gesenhues

  Searching your name will return a “Stay in the loop” tool at the bottom of results that makes it easy to set up a Google Alert for yourself.

• Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
  Aug 1, 2016 by Amy Gesenhues

  Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.

• Is “SEO” the right term anymore?
  Aug 1, 2016 by Winston Burton

  Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.

• How does Google’s local algorithm work in 2016?
  Aug 1, 2016 by Andrew Shotland

  Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.

• Google adds multi-stop support to Google Maps iOS app
  Aug 1, 2016 by Barry Schwartz

  Google Maps for iOS adds multiple destination support for driving directions.

• Yahoo testing new search bar with logo on the right, not the left
  Aug 1, 2016 by Barry Schwartz

  Days after Verizon announces it will acquire Yahoo, Yahoo is testing a new search bar at the top with a missing logo at the left.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• [WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more
• Twitter will hand out awards to spark advertiser interest, investment
• 9 things most people don’t understand about SEO
• Excited about Google’s new map ads? You should be!
• Elon Musk and the rise of the social executive
• Report: 93 percent of US baseball stadiums have deployed beacons
• The path to one-to-one content marketing
• 7 ways to get to know your audience better
• The secret to intelligent growth: Know your customers
• MarTech Today: Monotype buys Olapic, the Intent Lab opens & more
• Google revenues climb 21 percent to $21.5 billion, powered by mobile
• Automattic’s WooCommerce ecommerce platform now connects with Square
• China’s largest search engine, Baidu, struggles on earnings

Search News From Around The Web:

Local & Maps

• Apple brings Maps transit coverage to Prague in Czech Republic, appleinsider.com
• Apple Maps adds more transit and parking data ahead of iOS 10 redesign, TechCrunch
• Bing Adds Judy’s Book Reviews & Zomato to Local Business Search Results, thesempost.com
• Washington, D.C. now has Google Earth 3D, Google Earth Blog

Link Building

• Google Recommends You Update Links After Moving Domains But No Critical Loss, Search Engine Roundtable

SEO

• 301 Redirects Rules Change: What You Need to Know for SEO, Moz
• Dipping into New Tools: Technical SEO With OnPage, Builtvisible
• Google Search Console Bug Sets All Traffic As Desktop In Device Section, Search Engine Roundtable
• Google’s Second Mobile Ranking Update: Why It Matters, Stone Temple
• Majestic Mythbusters, Majestic Blog
• Nine quick fixes to improve your stagnant SEO, Search Engine Watch
• Optimise Your Blog with Google Search Console: A Treasure Trove of Traffic, ProBlogger
• The Definitive Guide to White Hat SEO, Ignite Visibility

SEM / Paid Search

• Google’s Newest Ad Type: Expanded Text Ads, Metric Theory

Search Marketing

• Google: Why We Sell Advertising, Not Search Results, Search Engine Roundtable