Below is a summary of the major events in search today, as highlighted by various sources.
From Search Engine Land:
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Bing Adds New Features
Bing has introduced new election information, redesigned its image search, and provided NFL answers and a word of the day feature, all of which are popular during the upcoming season. -
Boost Search Rankings with Internal Linking Strategy
Internal links play a crucial role in defining a website’s structure. They help users navigate and assist search engines in understanding the site. An effective internal linking strategy can improve indexing and ranking. - Navigating Amazon’s Sponsored Brand Ads Updates
Learn about the recent changes to Amazon’s sponsored brand ads and how to adjust marketing strategies accordingly.
Recent Headlines From MarTech:
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AdSense Site Verification Requirement
AdSense users must now submit new sites for verification, with no more automatic approval through existing codes. -
Tag Management and Governance Best Practices
With the expansion of tag-driven marketing platforms, it’s crucial to monitor the tags on your website. Determine who is responsible for this governance within your organization. -
Quora Ads and CPM Bidding
Advertisers on Quora can now choose from CPM, CPC, and target CPA bidding options. -
Character Usage on Twitter
Despite the expansion to 280 characters, Twitter reports that most Tweets remain under 35 characters. - Boosting Search Rankings with Internal Linking Strategy
Similar to the previous entry, this emphasizes the importance of internal links in enhancing site navigation and search engine comprehension.
Search News From Around The Web:
- Celebrate Halloween with "Ghoul-gle," according to Google Blog.
- An analysis of Google’s CTR for 2018 by SparkToro, exploring paid, organic, and no-click searches.
- Google Home enhances storytime with music and sounds for select Disney books, via 9to5Google.
- Google is addressing concerns from Google News publishers about discovery, as noted by Search Engine Roundtable.
- Strategies for PPC audiences during the holiday season by Metric Theory.
- A scientific approach to creating high-performing content in SEO by Searchmetrics SEO Blog.
