Below is a summary of events and updates in the world of search from today, as reported by various sources.
From Search Engine Land:
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Spark Foundry Wins Bing’s 2017 Agency of the Year & Innovator of the Year:
- Date: Sep 15, 2017
- Hosted by Trevor Noah from the Daily Show, Bing’s 2017 Agency Awards recognized excellence in search practices, honoring key executives and agencies.
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Competitive Analysis: Maximizing Your Auction Insights:
- Date: Sep 15, 2017
- Author: Amy Bishop
- This article provides tips for extracting valuable insights from AdWords auction data.
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Bing Officially Supports Fact Check Label with ClaimReview Markup:
- Date: Sep 15, 2017
- Author: Barry Schwartz
- Bing now shows fact-check labels in search results, a feature introduced about a year after Google.
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Search in Pics: Google Moments:
- Date: Sep 15, 2017
- Author: Barry Schwartz
- The latest collection of images from search engine companies, showcasing activities, events, and unique setups.
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Preparing for Google’s Mobile-First Index:
- Date: Sep 14, 2017
- Author: Barry Schwartz
- Guidance on transitioning from mobile-specific sites to responsive designs.
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Amazon vs. Search: Strategic Considerations for Retail Marketers:
- Date: Sep 14, 2017
- Author: Purna Virji
- A comparison of where retail marketers should focus their efforts: search platforms or Amazon, supported by shopper behavior analytics.
- Comparing Local Marketing Automation Platforms:
- Date: Sep 14, 2017
- Author: Digital Marketing Depot
- Insights into the growth of local marketing, driven by consumers’ increasing use of online local information and mobile devices.
Recent Headlines from MarTech, Our Sister Site:
- The introduction of iOS 11 presses the need for cookie-less tracking.
- Challenges for publishers with large AMP links.
- ‘Clash of Clans’ gains the lead on YouTube’s video ads list for August.
- Samsung’s 6-second video ad tops YouTube’s first bumper ad leaderboard.
- IAB Tech Lab introduces OpenRTB 3.0 for future advertising.
- The launch of Amperity with a strong Customer Data Platform (CDP).
- Evaluating the focus on new customers in marketing strategies.
- Analysis of FTC’s new endorsement disclosure actions.
- Criticism from digital ad industry towards Apple’s new Safari cookie policy.
Search News From Around The Web:
Local & Maps
- Google introduces Tabs to Hotel Knowledge Panels.
- Testing of a Small Map Icon Interface on Google Local Panel.
Link Building
- Techniques for maximizing SEO potential through link equity discussed by Moz.
Searching
- Community updates highlighted on the Google Blog.
- A UK startup challenges Google with a new shopping search engine.
SEO
- Transitioning from m-dot URLs to responsive websites.
- Bing explores crawling Progressive Web Apps for Windows App Store placement.
- Queries on Google ignoring HTML ID attributes.
- A comprehensive guide to Amazon SEO.
- Guidance on improving mobile site load times.
SEM / Paid Search
- Issues with Google and Facebook allowing advertisers to target controversial keywords.
Search Marketing
- Ways to integrate PPC, SEO, and analytics for effective marketing strategies.
- Discussion on video click data signals and PWAs by Search Engine Roundtable.
This summary provides a snapshot of the most notable updates and discussions in the field of search and digital marketing.
