Below is a summary of recent developments in the world of search, as reported by Search Engine Land and other sources.
From Search Engine Land:
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Why the future is all about PASO — personal assistant search optimization
- April 5, 2017, by John E Lincoln
- Consider integrating voice search into your SEO strategy. John Lincoln explains why this should be a priority for search marketers focused on the future.
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In the age of RankBrain, these foundational SEO issues still matter
- April 5, 2017, by Nate Dame
- Despite advances in search engine technology and changing SEO strategies, Nate Dame emphasizes the continued importance of SEO fundamentals.
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Contributor, beware of PageRank-hoarding publishers
- April 5, 2017, by Stephan Spencer
- Before contributing content to a site, Stephan Spencer advises evaluating potential publishers for SEO benefits.
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The BIG SMX London Preview: Here’s Why You Should Attend
- April 5, 2017, by Chris Sherman
- SMX London promises to be an essential event for SEO and SEM professionals, offering a robust agenda with more than 40 expert speakers. The event takes place on May 23-24.
- Bing has a chatbot answering local search questions
- April 5, 2017, by Matt McGee
- A Skype-powered chatbot is available to help with local search queries about restaurants in the Seattle area.
Recent Headlines from MarTech:
- Timberland & Quaker Oats are exploring new mobile ad formats with PadSquad.
- Building a customer data asset is crucial for marketing success.
- SMX West discusses addressing SEO challenges in Google’s updated landscape.
- Enhancing the brand-agency partnership.
- The pitfalls of obsessive rank tracking.
- Boost your content marketing performance with three strategies.
- YouTube TV launches in five major markets, including Los Angeles and New York.
- IAS comments on the ongoing brand safety concerns in the ad industry.
- Hootsuite’s recent acquisitions might be just the beginning.
- Salesforce’s Einstein is accelerating its Sales Cloud capabilities.
- The Brand Safety Industrial Complex: debating its real benefits.
- Yelp acquires Turnstyle to advance its targeting and offline attribution.
- LinkedIn unveils new lead generation ad options.
- Amazon Prime members gain access to NFL football livestreams.
Search News From Around the Web:
Industry
- Google is mentioned in a High Court decision, The Economic Times.
Local & Maps
- Part 4 of Google Earth Tour builder focusing on path following, Google Earth Blog.
- Local University presents a video on local ranking factors.
Link Building
- Google advises linking to your page if you value it, Search Engine Roundtable.
- Google’s stance on not labeling disavowed links in Search Console reports, Search Engine Roundtable.
Searching
- Scott Galloway from NYU suggests Amazon is overtaking Google as a search engine, CNBC.
- Google tests displaying URLs at the top of search results, Search Engine Roundtable.
SEO
- Google’s content shortage for non-English head queries, Search Engine Roundtable.
- Differing responses from Google’s John Mueller & Gary Illyes to the same question, Search Engine Roundtable.
- Screaming Frog explains how to fetch & render almost any site.
- The impact of voice search on SEO, Search Engine People.
- Ranking in Google’s "People Also Asked" section, Ignite Visibility.
SEM / Paid Search
- An essential list of PPC tips for e-commerce sites, SEM Rush.
- Strategies to generate more conversions for lead generation accounts, PPC Hero.
Search Marketing
- Analysis of mobile vs. desktop usage shows mobile growth, but desktop remains significant, Stone Temple.
