SearchCap: Bing Ads Upgrades, Google & Yahoo Testing, and SEMPO Board Insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads to support Expanded Text Ads: Shows new ads creator UI
  Jun 7, 2016 by Ginny Marvin

  Advertisers will be able to run AdWords’ new longer text ad format on Bing, too.

• Bing Ads now accepting signups for Shared Budgets pilot
  Jun 7, 2016 by Ginny Marvin

  Automatically redistribute budget across multiple campaigns.

• Link building outreach: preparation meets persuasion
  Jun 7, 2016 by Andrew Dennis

  Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign.

• How to audit canonicalization and ensure it helps, rather than hinders, your rankings
  Jun 7, 2016 by Brian Harnish

  Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them.

• Google tests gray background on homepage, while Yahoo tests new top search bar
  Jun 7, 2016 by Barry Schwartz

  Both Google and Yahoo were caught testing new user interfaces around their search features. Here are screen shots of both of them.

• Is your SEO data steering you wrong?
  Jun 7, 2016 by Winston Burton

  Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.

• SEMPO announces its newly elected Board of Directors & Officers
  Jun 6, 2016 by Amy Gesenhues

  Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Review improvement strategies for franchise and multi-location companies
• MailChimp adds new feature for Product Recommendations
• Snapchat redesigns Discover tab to grab more attention for publishers
• Marketing Land now offering Instant Articles on Facebook
• Personalization platform Blueshift now allows marketers to create their own service
• Build effective consumer relationships with ads that use intent data
• WSJ: Verizon offering $3 billion for Yahoo’s core business
• Content marketing and the silo issue
• MarTech Today: AdWords data import for Salesforce, SEO platforms & more
• Email marketer Bluecore adds advertising to its resume

Search News From Around The Web:

Local & Maps

• Google Contacts on the web now shows verified business information from Maps, 9to5Google

Searching

• (((Echoes))), Exposed: The Secret Symbol Neo-Nazis Use to Target Jews Online, mic.com
• Answer: How much background knowledge should you have?, SearchReSearch
• Axl Rose Sends DMCA Notices to Google Targeting ‘Fat’ Photo, TorrentFreak
• Using Google Now for iOS, New York Times

SEO

• Again, Google Doesn’t Use Social Media For Ranking, Search Engine Roundtable
• Case Study: Softonic.com has probably been hit by a Google manual action, sistrix.com
• Google Says Migrating To A Keyword-TLD Won’t Improve Rankings, Search Engine Roundtable
• How rel = prev/next Works with Google’s Gary Illyes, Stone Temple
• How to put together a B2B lead-generation SEO strategy, State of Digital
• Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements, Moz

SEM / Paid Search

• The Complete AdWords Audit Part 14: Landing Pages, Certified Knowledge
• The Top 5 Qualities for Beginning PPC Employees, Metric Theory
• To Viewability and Beyond: Active View coming to TrueView, Inside AdWords