Link building

SearchCap: Bing Ads Targets, Google AMA, and Google Maps AR

Here’s a rewritten version of the article with URLs removed:


Below is what happened in search today, as reported on a well-known search publication and from other places across the web.

From a Search Publication:

  • Is Google Maps what augmented reality has been waiting for?
    Feb 11, 2019 by Greg Sterling
    AR walking directions could be a breakthrough application for the industry.

  • Bing Ads multiple language targeting: What you need to know
    Feb 11, 2019 by Ginny Marvin
    There are important nuances to ensuring your ads reach users in the languages they understand.

  • Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’
    Feb 11, 2019 by Digital Marketing Depot
    An updated guide for 2019 on enterprise SEO platforms, providing insights on the latest trends, opportunities, and challenges facing this market. The report includes profiles of 18 leading vendors and their customers.

  • Back to basics: What does ‘long-tail’ keyword really mean?
    Feb 11, 2019 by Anthony Atkins
    The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works.

  • Optimizing content for voice search and virtual assistants for a competitive edge
    Feb 11, 2019 by Damian Rollison
    Learn from presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.

  • How Google will shift resources to media search and other tidbits from Reddit
    Feb 11, 2019 by Barry Schwartz
    The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how duplication works.

  • How to choose a location data provider
    Feb 11, 2019 by Greg Sterling
    More than 20 questions to ask location-intelligence companies.

  • 3 easy internal linking strategies for keywords with different search volumes
    Feb 11, 2019 by Aleh Barysevich
    Three strategies to boost the effectiveness of your internal link building campaigns.

Recent Headlines From a Sister Site Dedicated To Internet Marketing:

  • IAB names direct-to-consumer brand to board seat for first time
    Feb 11, 2019 by Robin Kurzer
    The trade group released research on the impact direct-to-consumer brands have on marketing, advertising, and consumer engagements.

  • Know your options: Identity resolution beyond the walled gardens
    Feb 11, 2019 by Barry Levine
    Brands have differing needs for bringing together data sets for customers and prospects, and thus different solutions.

  • How to Prepare for a Successful Marketing Analytics Implementation
    Feb 11, 2019 by Digital Marketing Depot
    A webinar on how to avoid common issues and realize the value of your analytics implementation.

  • Cybersecurity for marketers: Teamwork is key to protect data
    Feb 11, 2019 by Sam Bocetta
    Marketing teams should work closely with IT departments, especially during third-party mergers and acquisitions, to strengthen cybersecurity.

  • Verizon Media survey on 5G: Consumers expect better AR and video
    Feb 8, 2019 by Barry Levine
    Advertisers anticipate new creative formats, improved targeting, and better data quality with 5G.

Search News From Around The Web:

  • How to Get Backlinks Like a Boss
  • Backlinks Filtering Options – video interview with Dixon Jones
  • Best practices for campaigns with multiple language targeting
  • Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
  • GMB Clarifies Guidelines on Virtual Offices
  • Google Opting Businesses Into Google Assistant Calls Over Duplex
  • Google Posts Content Included In Google Local Listings
  • How to Identify and Tackle Keyword Cannibalization in 2019

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