SearchCap: Bing Ads Reporting Issue, Google Knowledge Graph Update & Starting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads Experiencing Nearly 2-Day Reporting Outage
  Feb 9, 2016 by Ginny Marvin

  Engineers say they are working on a fix and that historical data is not lost.

• Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
  Feb 9, 2016 by Barry Schwartz

  You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.

• Jump-Start Your SEO With These 6 Surefire Tactics
  Feb 9, 2016 by Stoney deGeyter

  Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.

• Data-Led Inbound Marketing, Part 2
  Feb 9, 2016 by Chris Liversidge

  Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.

• Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference
  Feb 9, 2016 by Search Engine Land

  Registration is now open for Search Engine Land’s SMX Advanced, which takes place June 22–23 on the waterfront in Seattle, at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers. This one-of-a-kind conference is programmed by the editors at Search Engine Land.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
• Google Takes New Measures Against 3 Giant Botnets
• The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
• Why “Good Enough” Is Never Sufficient In Marketing
• Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple
• Correlation Or Coincidence: The Race For Causation In 2016
• How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)
• MarTech Today: More Beacons In Theaters, Yahoo Closing BOSS & Google My Business API
• Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory
• Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
• Facebook Told To Stop Tracking Non-Users Or Face Fines In France
• Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
• Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016

Search News From Around The Web:

Industry

• Google CEO Gets Equity Award of $199 Million, Wall Street Journal

Local & Maps

• Adding pictures to Street View, Google Earth Blog
• We’re Thrilled to Announce… Moz Local Insights Released from Beta!, Moz
• What Really Earns Loyalty in the Local Business World?, Moz

Link Building

• Why Sites Shouldn’t Put Nofollow on their Outbound Links, State of Digital

Searching

• Google Asking Searchers if Featured Snippets Are Helpful, thesempost.com

SEO

• Android Studio 2.0 Adds Google App Indexing Integration & Testing, Search Engine Roundtable
• Five Strategies to Map Out Your SEO, MarketingProfs
• Google Testing Mobile Ranking Changes?, Search Engine Roundtable
• How to optimize your restaurant website, Yoast
• Published Misinformation in the SEO Industry, Pubcon
• SEO And SSL: Our Own Case Study, The Ian Scott Group

SEM / Paid Search

• New solutions in AdWords Scripts, Google Ads Developer Blog
• Google AdWords Keyword Status May Be Incorrect, Search Engine Roundtable
• How To Find Your Competitors’ Bidding Schedule, PPC Hero
• Understanding PPC Conversion Attribution Models, Metric Theory

Search Marketing

• Four Crucial Things You Need to Be Doing for Search Marketing, MarketingProfs