Below is a summary of the recent developments in the search industry as reported by Search Engine Land and other sources across the web.
From Search Engine Land:
-
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Jul 7, 2017 by Ginny Marvin
Keyword Planner will take over by the end of July, maintaining most of the previous capabilities. -
Your 6 new ways to use location targeting
Jul 7, 2017 by Carrie Albright
Columnist Carrie Albright suggests innovative geotargeting strategies to enhance your PPC campaigns. -
How much does SEO cost?
Jul 7, 2017 by Marcus Miller
Columnist Marcus Miller outlines the factors influencing SEO pricing. -
Twitter ramps up AMP
Jul 7, 2017 by Barb Palser
With Twitter now linking to Accelerated Mobile Pages, Barb Palser advises publishers to evaluate the quality of their AMPs. - Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboard
Jul 7, 2017 by Barry Schwartz
A collection of images showcasing the latest happenings within search engine companies, including Mozilla’s nod to Google’s Chrome.
Recent Headlines From MarTech:
- Attributing affiliate value beyond consumer journey position
- Vintage Italia’s CMO attributes his father’s influence on his career
- IAB Tech Lab launches MRAID 3.0 for rich media in-app ads
- Snapchat introduces new features such as Paperclips
Search News From Around The Web:
Local & Maps
- Evaluating Enterprise and SMB views on Local Tech
- Google tests enhanced GMB editing
- Crafting a successful Google Maps Marketing Strategy
Link Building
- Guide on using the text link counter
Searching
- Insights on time-travel perception
- Google explores a new mobile interface
- Visibility of the Farallons from the beach
SEO
- New SEO Techniques for 2017
- Discussion on meta descriptions and excerpts
- Clarification on YouTube videos’ impact on rankings
- Google’s stance on content in tabs with Mobile-First Index
- Opinion on exact match domains ranking
- Considerations for publishing a massive number of pages
- SEO challenges with broad, plural search queries
- The future of SEO in automotive systems
SEM / Paid Search
- The 25 Costliest Keywords in South Africa
Search Marketing
- Personal journey into SEO auditing
- Importance of mobile speed and user experience
- Video updates on Google, AdSense, and more
This summary captures the essence of recent search industry updates while excluding specific URLs.
