Here’s a rewritten version of the article, with domain URLs removed:
Below is a summary of recent events in search, as reported on Search Engine Land and from other sources across the web.
From Search Engine Land:
Danny Sullivan announced his new role as an advisor for Third Door Media on June 26, 2017. Search Engine Land continues to thrive with a strong team in place.
The latest update to Bing Ads Editor, discussed on June 26, 2017, by Ginny Marvin, includes new features for bulk editing, copying multiple campaigns, and managing device & radius targets.
Bing Ads now provides competitive share of voice metrics, allowing advertisers to compare their campaigns, ad groups, and keywords against competitors, as reported by Ginny Marvin on June 26, 2017.
SMX Advanced: A paid search roundup by Andreas Reiffen on June 26, 2017, highlights cutting-edge PPC strategies discussed at the recent SMX Advanced conference.
Todd Saunders shared five successful B2B AdWords best practices for companies on June 26, 2017, offering tips to manage costs and boost Quality Scores in competitive markets.
Marcus Miller addressed small business SEO, answering common questions for business owners starting with SEO, in an article on June 26, 2017, providing a beginner’s guide.
Digital Marketing Depot released a white paper on June 23, 2017, detailing 10 questions to consider when selecting marketing automation software, emphasizing critical factors like contract terms and customer fees.
Recent Headlines From MarTech, Our Sister Site Focused On Internet Marketing:
– What makes for a valued martech provider?
– Mobile-First For The Advanced SEO: An SMX Advanced session
– Danny Sullivan’s new advisory role at Third Door Media
– B2B vs. B2C: Social strategy differences
– Google’s efforts for brand safety on YouTube: A timeline
– Major publishers unite against the ‘walled gardens’ in a new cookie-less advertising marketplace
– Is retargeting losing relevance?
– Four methods for brands to enhance retail channel sales through content
– Comparison of nine paid search campaign management tools
Search News From Around The Web:
Industry:
– Google may face a $1 billion EU antitrust fine, according to MarketWatch.
– Business Insider provides an insight into Google’s job interview process, featuring questions from Larry Page and Sergey Brin.
– An article in Third Door Media introduces the new TDM team with Danny Sullivan.
Local & Maps:
– Google is testing large swipeable images for hotel listings, as reported by Search Engine Roundtable.
Link Building:
– Kaiserthesage offers tips and templates for link-building email outreach.
SEO:
– Search Engine Roundtable reports a possible brewing Google algorithm update.
– Yoast addresses whether to use a 302 or 307 redirect.
– Search Engine Roundtable confirms Bing and Google do not share an index.
– Google urges preparation for the mobile-first index by checking for noindex and faulty redirects, per Search Engine Roundtable.
– Stone Temple explains the importance of metadata for SEO in their “Here’s Why” series.
– SEM Rush discusses the role of descriptive navigation in selling not just “products” for better SEO and UX.
SEM / Paid Search:
– PPC Hero delves into attributing PPC success accurately across platforms.
Search Marketing:
– Ignite Visibility clarifies the difference between SEO and SEM.
– PPC Hero shares methods to improve B2B lead quality.
– Moz discusses using data to create effective content.
