SearchCap: Bing Ads App Installs, Google Link Penalties & Veterans Day Updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM Initiative
  Nov 11, 2016 by Greg Finn

  This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visibility and/or convert new customers on major search platforms and earn a positive return on investment. When the dust settled in the judges’ room…

• How to avoid an outbound link penalty from Google
  Nov 11, 2016 by Tony Edward

  We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well.

• Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer
  Nov 11, 2016 by Barry Levine

  The result for Littlewoods Ireland: the most successful Christmas campaign ever.

• Getting a clearer picture of local marketing attribution
  Nov 11, 2016 by Brian Smith

  It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.

• Bing Ads starts testing app install ads in the US
  Nov 11, 2016 by Ginny Marvin

  The ads are available for iOS and Android apps.

• Search in Pics: Google Singapore office, Market Google & a Google cocktail
  Nov 11, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cocktail: Source: Instagram Market Google: Source: Instagram Google headphones: Source: Instagram Grand opening of the…

• Veterans Day Google doodle honors the women & men who serve our nation
  Nov 11, 2016 by Amy Gesenhues

  Designed by doodlers Olivia Huynh and USCM veteran Diana Tran, the doodle leads to a search for “Veterans Day” and includes a sharing icon.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Most users will need multiple exposures to an app before they download
• Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase
• A step-by-step guide to developing your 2017 digital marketing strategy
• Survey: 30% of Prime members order from Amazon every week
• A standout content example: Budweiser and the Cubs
• [Podcast] Marketing Land Live #35: What is OTT TV? with guests from Adobe & Tru Optik
• Facebook puts some limits on controversial, quasi-racial ad targeting option
• What it’s like to use Snap Inc.’s Google Glass-like Spectacles

Search News From Around The Web:

Local & Maps

• Google Testing New Local Pack in San Diego with Rollout of Advanced Verification, Mike Blumenthal
• Street View comes to Albania and Montenegro, Google Earth Blog

Link Building

• Ask Yoast: SEO tactics for link building, Yoast
• Google Really Needs To Measure External Links For Quality Search Results, Search Engine Roundtable

Searching

• Google People Also Ask Feature Test Dynamically Loading More Queries, Search Engine Roundtable
• The Google Assistant Developer Platform will be ready in December, PC World

SEO

• Google Crawl Data Report For Apps Updated Every Few Days Vs. Daily, Search Engine Roundtable

Search Marketing

• How to Beat Your Competitor’s Rankings with More *Comprehensive* Content – Whiteboard Friday, Moz
• Remarketing Audiences Without Users Leaving Facebook, PPC Hero
• Video: Google Mobile First Index, Search Console Changes & SEO Topics, Search Engine Roundtable