Link building

SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update

Here’s the revised article with domain URLs removed:

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature
    New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode.
  • Data-Driven ROI & Avoiding the Creep Factor — September 10 Webcast
    How data can help strengthen customer relations without crossing the personal privacy line.
  • Google Brings YouTube TrueView Campaigns Into The AdWords Fold
    Video campaigns can now be managed right within the main AdWords interface alongside search, display, and shopping campaigns.
  • Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box
    “Fun facts” or “I’m feeling curious” search returns dynamic answer box at the top of results, along with “Ask another question” option.
  • The Click is a Lie: Lessons from The Interruption Curve
    At online marketing’s inception, advertisers were thrilled to be able to see click-throughs, since they’d never had such measurable media offline. Columnist Soren Ryherd urges today’s marketers to avoid getting caught up in that now-outdated metric.
  • Bing Ads Android App Debuts: A Test Drive
    Now available in the Google Play store, here is a look at what to expect.
  • Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube
    Do you need to study for your AdWords certification exams, or will you pass without cracking a book? Columnist and former Googler Frederick Vallaeys lays out the critical things to know for the Shopping and YouTube tests.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Ranking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top Grossing
  • Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI
  • Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
  • Are You Attribution-Ready?
  • LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections
  • Twitter Ads Are Now Available Pretty Much Everywhere
  • Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships
  • Content Marketing Platform NewsCred Announces $42M Funding Round
  • Google Declares War On App Install Problem It Helped Create

Search News From Around The Web:

Industry

  • Yoast Academy presents: Basic SEO Training, Yoast

Local & Maps

  • Google’s Street View Trekker Makes A Return Trip To The Galapagos Islands
  • Walking in the footsteps of Galápagos giants: Wild tortoises in Google Maps

Link Building

  • 10 Link Ideas for New Businesses
  • Why Backlinks Still Matter for SEO
  • Why Your Links Are Not Helping You To Rank High In Google [OSEO-06]

Searching

  • Bing rocks two new tools for the everyday musician
  • Cortana can now translate words, phrases, and sentences in almost 40 languages
  • Google Adds Quotes to Knowledge Panels for Famous Individuals
  • Search Challenge (9/2/15): How to search in a scanned document?
  • Updated Mobile UI for Google’s Related Searches

SEO

  • 3 URL Tweaks to Get More out of the Google Search Console UI
  • A Beginner’s Guide to Google Search Console
  • How To Analyse Your Competitors SEO

SEM / Paid Search

  • Final Solution For Exact Match In Shopping Ads
  • Google AdWords Report Editor Opens To All
  • Proven Strategies To Succeed In PPC

Search Marketing

  • Apps Or Mobile Websites? It Depends On Your Strategy

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