SearchCap: Apple Siri Echo, Paid Search ROI & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Refine your content marketing tactics to benefit from enhanced search engine display
  May 25, 2016 by Thomas Stern

  Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered.

• Journey to better paid search ROI with this travel ad copy data
  May 25, 2016 by John Cosley

  School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.

• Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
  May 25, 2016 by Greg Sterling

  The virtual assistant revolution is ushering in the next era of search.

• 6 reasons to boost SEO & content investments with influencer marketing
  May 25, 2016 by Sponsored Content: gShift

  Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons why:

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 essential skills that great link builders know
• In time for summer, Informatica opens its Marketing Data Lake
• Study: smartphone location only accurate to within 93 feet
• Competitive threats to Google, and what they mean for you
• A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
• Surprising lessons from BuzzFeed’s most popular content
• Adjusting to Google’s ad layout change with attribution tools
• Why you should be looking at Facebook’s Audience Network
• MarTech Today: AdWords’ changes, WP Engine’s Page Performance tool & Twitter’s limit expansion

Search News From Around The Web:

Industry

• Google Hiring Another Webmaster Trends Analysts, You Can Apply, Search Engine Roundtable

Local & Maps

• Animating Lusaka, Zambia, Google Earth Blog

Link Building

• Case Study – The Correlation Between Backlinks and Traffic
• Supercharged: Back Link API and Security Enhancements, Majestic Blog

Searching

• SearchResearch Challenge (5/25/16): What’s in common?

SEO

• Crafting a good page title for SEO • Yoast guide to title tag SEO
• Google AMP Adds Accordions & More But Is That Search Engine Friendly?
• Introduction to International SEO

SEM / Paid Search

• Remarketing Lists for Search Ads and Google Analytics. SMX London