Below is a summary of recent events in the search industry, reflecting updates from Search Engine Land and various sources across the web.
From Search Engine Land:
-
Exploring a Newly-Granted Google Patent Around Social Signals
Oct 7, 2016 by Dave Davies
Dave Davies delves into a newly published Google patent, offering insights into Google’s consideration of social signals in search results. -
AdWords Rolls out Salesforce Account Linking for Automated Conversion Imports
Oct 7, 2016 by Ginny Marvin
The solution for importing conversion data automatically is now moving out of its beta phase. -
Local SEO Ranking Factors Study Results Presented at SMX East
Oct 7, 2016 by Christine Churchill
Christine Churchill summarizes findings from a study on factors that correlate with strong local search rankings. -
Search in Pics: Latest Images from the Search Engine Companies
Oct 7, 2016 by Barry Schwartz
Featuring images of food, activities, events, and toys at search engine companies like Google and Yahoo. -
Tracking Organic ROI in Local SEO
Oct 7, 2016 by Lydia Jorden
Lydia Jorden discusses the implications of a new partnership between Yext and Uber for local search ROI tracking. -
AMP Turns One Year Old and Keeps Growing
Oct 7, 2016 by Greg Sterling
AMP now boasts 600 million pages on 700,000 domains, raising the question of whether it will ultimately surpass responsive design. - Take Back Control of Your Content
Oct 6, 2016 by Digital Marketing Depot
Experts advise on branding automation and maintaining control over content production.
Recent Headlines From MarTech:
- New Benchmark Data on Account-Based Marketing
- Optimove Adds an Intelligent Agent for Self-Optimizing Campaigns
- Facebook’s New Events App: A Rival to Google Calendar?
- Top Ad and Landing Page Elements for Boosting Conversions
- PPC and SEO: A Perfect Match in Marketing
- Comparing Marketing Automation Tools: GetResponse, Marketo, HubSpot
- Top 10 Digital Brand Metrics
- Samsung Acquires Viv, Building a Martech Stack, and Bio-Tracking for Marketing
- Nearly 40% of Searchers Use Only Smartphones Daily
- Eye-Tracking Study: Web Ads Need 14 Seconds of Viewability
Search News From Around The Web:
Local & Maps
- Global Floods Visualized in Google Earth
Link Building
- Google Views 301 Redirects to Home Page as Soft 404s
- Penguin Recoveries Ongoing; Expected to Conclude Soon
- SEO Implications of Real-Time Penguin Algorithm
Searching
- Yahoo Search Updates
SEO
- Popular SEO Tools and Their Traffic Impact
- 10 SEO Rules for E-commerce Content Marketing
- Steps for Multi-Site SEO Migration
- Google Confirms Search Algorithms Consider Page/Site History
- Reconsideration Requests Ineffective for Penguin and Other Algorithms
- Frequency of Google Search Algorithm Updates
SEM / Paid Search
- New AdWords Features to Utilize
- Google AdWords SMS Click-To-Text Ads Launch in the UK
Search Marketing
- Video: Google Penguin Recoveries, Buying Links, Google Home, and Assistant
This summary captures recent developments and insights in the realm of search engines, SEO, local search, and marketing tools.
