Below is a summary of today’s notable developments in the search industry.
Highlights from Search Engine Land:
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Is your marketing organization ready for martech?
August 11, 2017 by Scott Brinker
Join Scott Brinker on August 15 for an exclusive webinar on marketing technology readiness. -
Disclosure and transparency: The agency/client relationship twins
August 11, 2017 by Steve Cameron
Contributor Steve Cameron emphasizes the importance of transparency in building and maintaining trust with clients. -
Google celebrates Hip Hop with a doodle & digital turntable
August 11, 2017 by Amy Gesenhues
Google’s creative tribute marks the birth of Hip Hop music, highlighting its powerful and meaningful cultural impact. - Breaking news: When AMP skyrockets
August 11, 2017 by Barb Palser
Columnist Barb Palser highlights the growing consumption of major news stories through AMP formats.
Recent Headlines from MarTech, Our Sister Site:
- Natural language processing 101
- Business risks of fake Google reviews
- Tile’s strategic B2B approach as discussed by its CMO
- Rethinking content strategy for profitability
- Investigating branded content’s impact on brand lift
- How soft calls to action can benefit B2B campaigns
- D&B CMO Rishi Dave shares insights on customer understanding
- Facebook’s ad targeting experiments based on in-store visits
Search News from Around the Web:
Link Building
- Strategies to uncover competitor backlinks
Searching
- Google Image Search’s market shift towards Amazon and Facebook
SEO
- Making PDFs SEO-friendly
- SEO strategies for established brands
- Updates on Google Search Console verification
- Google’s handling of various SEO factors and algorithms
SEM / Paid Search
- PPC account management tips
- Enhancing PPC ad copy to improve click-through rates
Search Marketing
- Video insights on Google algorithms and marketing exploits
This summary offers a glimpse into the latest trends and insights from the search and internet marketing landscapes.
