Below is a recap of the recent developments in search, as reported by various sources including Search Engine Land.
From Search Engine Land:
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Links to AMP Content Emerging Beyond Search Results
Date: February 24, 2017 by Barb Palser
Several popular distribution apps are now linking to Accelerated Mobile Page (AMP) content. Columnist Barb Palser observes that this trend suggests AMP format is gaining traction outside of Google search, likely aiming to enhance mobile user experience. -
Search in Pics: Google’s Unique Items and More
Date: February 24, 2017 by Barry Schwartz
In this week’s edition of Search In Pictures, explore the intriguing images collected from across the web, showcasing what people at search engine companies eat, their play activities, meetings, speaking engagements, and more, including a Google cigar box guitar and branded airplane head covers. - The 5 Pillars of Marketing Automation Success
Date: February 24, 2017 by Digital Marketing Depot
Discover how agencies can leverage marketing automation for a robust client foundation. A white paper from Sharp Spring provides insights into helping clients identify and acquire qualified prospects, ensuring maximum platform benefit from day one.
Recent Headlines From MarTech:
- Future prospects of paid advertising on Amazon’s Echo and Dot
- Overview of free PPC reporting solutions from Google
- Amobee enhances Singtel’s digital ads by acquiring ad tech firm Turn
- Revcontent acquires content recommendation engine Rover
- The importance of creativity over the blank page dilemma
- Extended Facebook Live streams lead to increased engagement
- Amazon Alexa now offers over 10,000 skills
Search News From Around The Web:
Industry
- Google account issues causing sign-in problems affecting Google Wifi and other services
Link Building
- Google advises against guest blogging solely for links, recommends using personal sites
- Linking to high authority websites doesn’t necessarily boost SEO, says Google
SEO
- Proven methods that risk job security in SEO roles
- Integrating information architecture with SEO practices
- Writing SEO content that aligns with Google RankBrain expectations
SEM / Paid Search
- Introduction to account-based marketing, a guide by 3Q Digital
- Unanticipated outcomes from Google’s expanded ads format
Search Marketing
- Video update on Google Image, Phantom, and AdWords Ad Label changes, featuring insights from Maile Ohye
- Updates from Yandex on advertising news for Q1 2017
