SearchCap: Amazon’s Record-Breaking Holiday Season, Google My Business Updates, and More
Below is what happened in search today, as reported on Search Engine Land and other places across the web.
From Search Engine Land:
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Amazon had a record-breaking holiday season, here’s how advertisers managed it
By Melissa Reilly, Jan 22, 2019
The holiday season saw faster approval times for Sponsored Brand ad copy, though policy enforcement was inconsistent. New feature rollouts are expected to be beneficial in the new year. -
Small business scammer shut down by Google lawsuit
By Greg Sterling, Jan 22, 2019
A firm that falsely claimed to represent Google has been shut down by a lawsuit. -
Google offers improved GMB sign-up flow for service-area businesses
By Greg Sterling, Jan 22, 2019
A new and improved process will simplify setting up service areas on Google My Business. - Leveraging Amazon search ads in a time of rapid change
By Ginny Marvin, Jan 18, 2019
Amazon’s evolving advertising offerings provide new opportunities and complexities for marketers.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
By Robin Kurzer, Jan 22, 2019
The BaaS platform has secured $28 million and reported a 150% increase in revenue compared to last year. -
Gain expert martech strategies. Lowest rates end Saturday!
By Scott Brinker, Jan 22, 2019
As marketing technology evolves, common challenges include insufficient evaluation time, unmet expectations from investments, internal resistance, and the need for more training. -
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
By Ginny Marvin, Jan 22, 2019
The introduction of "new-to-brand" metrics aims to help brands assess how effectively their campaigns convert first-time buyers. - New report: B2B digital transformation is more focused on customers than on efficiency
By Barry Levine, Jan 18, 2019
According to a new report from FPX, more companies are realizing that enhancing the customer experience is key to boosting sales.
Search News From Around The Web:
- Bing Search Innovation: Here’s Why It Never Stops, Stone Temple
- Digital Marketing Agency s360 Acquires OnlinePartners, Egmont
- Full Funnel Testing: SEO & CRO Together, Moz
- Google Structured Data Tool Showing More Warnings?, Search Engine Roundtable
- Mozilla gets a new CFO, TechCrunch
- Organizing a Successful PPC Audit, PPC Hero
- Phrase Match Difference Between Google & Bing, Clix Marketing PPC Blog
- SEO: Reclaiming Lost Links from Site Migrations, Practical Ecommerce
- What to Look for in a Link Building Company, Vertical Measures
