Below is a summary of recent happenings in the search industry, including news from Search Engine Land and various other sources.
From Search Engine Land:
-
AdWords Mobile Extensions Get Major Upgrades
Aug 9, 2017 by Greg Finn
Updates to sitelink extensions will enhance usability on mobile devices, providing more space for non-interactive extensions. -
2017 Growth Hacks: Use Affiliates to Improve PPC Reach
Aug 9, 2017 by Lori Weiman
Lori Weiman discusses how advertisers can leverage affiliates to dominate search engine results pages and boost revenue. -
Breaking Down Silos in E-Commerce Retail
Aug 9, 2017 by Andreas Reiffen
Andreas Reiffen highlights the importance of data sharing across marketing channels to enhance e-commerce sales and reduce wasted ad spending. - Accelerated Mobile Pages (AMP): Is Faster Better?
Aug 9, 2017 by Digital Marketing Depot
Google’s Accelerated Mobile Pages (AMP) initiative aims to improve web page speed and performance for mobile users, resulting in significant traffic and conversion gains.
Recent Headlines From MarTech:
- Balancing Technical & Non-Technical SEO
- Six-Month Apple Search Ads Review
- AI Marketing Applications in Retail
- Leveraging AI for Improved Results
- Facebook’s Ban on Rule-Violating Advertisers
- Google’s New HR Product
- Personalizing Content for Local Audiences
- Automation in Customer Interaction
- Updates to Salesforce’s Social Studio
- Enhancements to Demandbase’s B2B Systems
- Google Display Network Campaign Updates
- Strategies for Startup Marketing
- Intersection of Influencer Marketing and Ad Tech
- Decline in Snapchat Snapcodes’ Effectiveness
- SEO Tips for Reputation Repair on Twitter
- Introduction to Martech Enablement
- Understanding AI in Human-Machine Relationships
Industry News:
- Google Village Sparks Property Buying in San Jose
- Clarifications from Matt McGee on SEO Industry Involvement
- Recognition of Aleyda Solis in SEO
Local & Maps:
- Foursquare’s Continued Relevance
- Google My Business Expands URL Options
- Local SEO Tips for Real Estate
Link Building:
- Majestic Blog: Site Explorer Update
Searching:
- Bing Snippets Editing with Bing Distill
- SearchResearch Challenge on the Yucatán
- Google’s Bookworm Assistant
SEO:
- Social Media & SEO Tips
- Basic SEO Crawl Management
- Search Console Double Slash Concerns
- Google’s Advice on User Agent Language
- JavaScript Coders’ SEO Assistance
- Greenlane Agency’s Fast Ranking Improvements
- Trailing Slash in URLs for SEO
SEM / Paid Search:
- Creating Great Paid Social Media Campaigns
- PPC A/B Testing for ROI
- Account-Level Issues in Google Ads API
- PPC Strategies for Small Businesses
- Guide to Google AdWords
- Keyword Research for Businesses
Search Marketing:
- Ad Copy and Landing Page Conversions
- SEO vs. PPC: Initial Focus
