Below is a summary of today’s search-related events, as reported from various sources.
From Search Engine Land:
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Moz trims product line to focus on search, lays off 28% of staff
Aug 17, 2016 by Barry Schwartz
Moz, a well-known company among SEOs, announced they will focus more on search, discontinuing Moz Content and Followerwonk.
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AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more
Aug 17, 2016 by Ginny Marvin
Google’s automated ad service for small businesses now includes three new features.
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How to solve duplicate content local SEO issues for multi-location businesses
Aug 17, 2016 by Joy Hawkins
Crafting unique, rich content for each location page can be challenging for multi-location businesses; columnist Joy Hawkins offers advice.
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Now you can share results from the AdWords Ad Preview Tool with clients
Aug 17, 2016 by Ginny Marvin
Easily share how ads appear in search results with others.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Moz drops Followerwonk to focus on search, lays off 28% of staff
- Top 10 video creators in July: After 7 months leading, Tasty loses #1 spot to Unilad
- Instagram imitates Snapchat’s Live Stories with events video channels
- Predictive scorer Infer introduces ‘first account-based behavior scoring’
- How to follow up on link requests
- Should your campaigns latch onto the sporting bandwagon?
- Amobee Triggers activates campaigns based on a mix of online & offline signals
- Google faces new South Korean antitrust probe; Russian court rejects appeal
- Local journalism meets branded content: Implications of print’s decline for brands
- 3 tips for embracing martech
- Perfecting the transition from marketing to sales
- A look at Facebook’s carousel ad and latest pricing trends
- Oracle launches ‘largest B2B audience data marketplace’
- MarTech News: Walmart/Jet.com, Google’s FaceTime rival & AMP error warnings
- Pinterest introduces click-to-play, mobile-only video ads
Search News From Around The Web:
Industry
- Google schedules final Webmaster Hangouts on Google Hangouts, Search Engine Roundtable
- Microsoft revamps Bing Rewards with a new name and additional features, MSPoweruser
- Reasons SEO agencies often get fired, artios.io
Link Building
- Redirecting domains for link equity, Branded3
Searching
- Google uses Reddit accents data to improve voice recognition, The Verge
- Search Challenge (8/17/16): Gathering geographical information about Hawai’i, SearchReSearch
SEO
- Google does not use Rel Canonical for images, Search Engine Roundtable
- HTTPs Migration Checklist available in Google Docs for sharing & download, aleydasolis.com
- New Site Auditor for SEO Analysis, Raven Blog
- Running Screaming Frog SEO Spider on Google Cloud, online.marketing
SEM / Paid Search
- Google Keyword Unplanner – Clickstream data to the rescue, Moz
- Hidden, game-changing AdWords features: Household Income Tiers, semrush.com
- Summary of major Google Shopping changes in 2016, Merkle
Search Marketing
- Google Not Provided rate exceeds 96% after HSTS move, Search Engine Roundtable
