Below is a summary of recent events in the search industry, compiled from various sources.
From Search Engine Land:
- The Wayback Machine Gets Grant To Rebuild & Add Keyword Search
Oct 28, 2015 by Barry Schwartz
The Internet Archive’s Wayback Machine will undergo a complete rebuild. - SEMPO State Of The Industry Report 2015 Results
Oct 28, 2015 by Barry Schwartz
Discover the latest insights into the search marketing industry from SEMPO. - FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!
Oct 28, 2015 by Search Engine Land
The FTC will discuss rules for native advertising and influencer marketing to ensure proper disclosure. - Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
Oct 28, 2015 by Ginny Marvin
Since its launch in 2000 with 350 advertisers, AdWords has grown to over a million advertisers. - Keyword Research Beyond The Numbers
Oct 28, 2015 by Dan Bagby
Dan Bagby suggests that SEOs should go beyond Google AdWords Keyword Planner for better results. - How To Get Personal With Your Prospective And Current Customers
Oct 28, 2015 by Sponsored Content: HP Marketing Optimization
Effective marketing hinges on understanding and meeting your audience’s needs using today’s advanced data collection and automation tools.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: The Promise Of Big Data Is Recognized But Rarely Realized
- Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million
- Top 5 Tips For Interpreting And Acting On Attribution Reports
- Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
- Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone
- Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season
- MarTech Today: Google’s RankBrain, Chute’s New Eyes & Amazon Echo Gets Smarter
- Customer Engagement Provider Moxie Software Unveils Its Concierge-Like Service for Online Storefronts
- Twitter Hopes To Sell Moments & Woo More Users With World Series Ads
- Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode
- Apple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones Sold
Search News From Around The Web:
Industry
- Meet Google’s artificial intelligence chief, Fortune
- What Is GoogleBot’s Favorite Color?, Search Engine Roundtable
Local & Maps
- Video: Deep Dive on Links and Local Marketing, Local University
Link Building
- Google: It’s Not Too Late To Clean Up Your Links Before The Next Penguin Update, Search Engine Roundtable
Searching
- Search Challenge (10/28/15): Fake or real? How would you know?, SearchReSearch
SEO
- Featured Snippet Signals – Which Signals Does Google Use When Displaying a Featured Snippet?
- Google Analytics SEO Report Not Set Is Not A Bug, Search Engine Roundtable
- Google Has Shown Some Old Messages To New Verified Users, Search Engine Roundtable
- How to Find Your Site’s Featured Snippets in Google Search Results
- SEO for Your E-Commerce Website: 7 Considerations
- Why All SEOs Should Unblock JavaScript & CSS… And Why Google Cares
SEM / Paid Search
- 3 PPC Terrors for Halloween (and How to Avoid Them)
- 5 Fascinating Paid Search Insights from Bing Ads Connect
- AdWords Customer Match
Search Marketing
- Click probabilities in the Google SERPs
