Below is an overview of recent developments in the search industry, originally reported on Search Engine Land and other sources from around the web.
From Search Engine Land:
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Google Expands Support for AMP Landing Pages in AdWords Search Campaigns Globally
Sep 7, 2017 by Ginny Marvin
Advertisers can now direct mobile search text ads to Accelerated Mobile Pages. -
Google Updates AdWords Tracking in Response to Apple’s Intelligent Tracking Prevention
Sep 8, 2017 by Ginny Marvin
A new Google Analytics cookie has been introduced to maintain ad tracking for Safari users in AdWords campaigns. -
Avoid These 5 Common E-commerce SEO Mistakes
Sep 8, 2017 by Brian Weiss
Industry leaders can be inspiring, but columnist Brian Weiss points out that major e-commerce players often commit critical SEO errors that should not be replicated. -
Search in Pictures: Google Microphones, Outdoor Yoga & Google Play Android Statue
Sep 8, 2017 by Barry Schwartz
This week’s images from the web show various aspects of life at search engine companies, including their dining, leisure activities, meetings, and toys. - Personalization 2.0: Transform Your Marketing from Segmentation to Intent-Driven Personalization
Sep 8, 2017 by Digital Marketing Depot
Consumers now expect highly relevant, personalized experiences. Marketing personalization should go beyond mere segmentation to meet these expectations.
Recent Headlines from MarTech, Our Sister Site Dedicated to Internet Marketing:
- Keys to Driving Webinar Registration and Attendance
- Storytelling for Action: Why Brands Need to Tell a Complete Story
- Twitter Introduces Teams to Its Mobile Apps for On-the-Go Account Sharing
- Achieve Major Testing Wins by Analyzing Results By Device Type
- Report: Only 1% of Exchange Location Data Useful for Offline Attribution
- 4 Easy Ways to Elevate Your Social Media Marketing
- Advertisers Prepare to Enforce Ads.txt Adoption Aggressively
Search News from Around the Web:
Industry
- Improving Our Privacy Controls with a New Google Dashboard
Local & Maps
- Insights into Google Local Changes on August 1st, Mike Blumenthal
- How to Explore a City Like a Local Using Your Smartphone
Link Building
- The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday
Searching
- AGoogleADay.com is Back Up!
- Google Fixes the Set a Reminder Feature in Search
- The High Five: Hurricane Irma, DACA and the Pope—Search Trends from This Week
- What Does Your Search History Say About You?
SEO
- Ahrefs Crawlers Now Rendering Web Pages and Executing JavaScript
- The Impact of Using NoIndex on Large Parts of a Site
- More Screenshots of the Google Search Console Beta & Indexed, Low Interest Filter
- How Nested Structured Data Can Influence Google’s Display of Rich Snippets
- The Rise of Augmented Reality and Its Impact on SEO
SEM / Paid Search
- 5 Google AdWords Mistakes Every Online Marketer Should Avoid
Search Marketing
- The Art of Client Communication
- The Why and How of Accelerated Mobile Pages at Condé Nast
- How Trending Keywords Influence Google Search Results
- Video: Updates on Google Search & Local Algorithms, Search Console Beta, AMP Changes & More
