Below is a summary of recent developments in the world of search, based on various reports.
From Search Engine Land:
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Google advertisers blacklisted after exploiting AdSense, driving down CPCs (Aug 9, 2017 by Barry Schwartz): These advertisers irresponsibly set campaign parameters, causing reduced ad coverage and fill-rate.
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3 customer insights gained by keyword research (Aug 10, 2017 by Stoney deGeyter): Keyword research is evolving and can be useful for understanding customer needs and interests.
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UK local SEO firm Movette shut down by regulators for deceptive sales practices (Aug 10, 2017 by Greg Sterling): This firm misled clients by suggesting a false affiliation with Google, leading to costly annual contracts.
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What are the risks for businesses that are getting fake reviews on Google? (Aug 10, 2017 by Joy Hawkins): Creating fake reviews can harm your business more than help, as it violates both Google’s guidelines and the law.
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Google My Business lets businesses add quick URLs for reservations, online ordering & more (Aug 10, 2017 by Barry Schwartz): New features for restaurants to add quick links for orders and reservations in Google local results.
- 3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week! (Aug 10, 2017 by Search Engine Land): Last chance for discounted rates to attend SMX East, a major search marketing conference, featuring sessions on the latest SEO and SEM.
Recent Headlines From MarTech:
- Breaking down silos in e-commerce retail
- Amazon orders will soon be automatically authorized for returns with 3rd-party sellers
- 2017 growth hacks: Improve PPC reach with affiliates
- Apple’s iPhone 7 ad with The Rock hits top of YouTube’s July leaderboard
- 3 days of SEO and SEM tactics at SMX East
- Test your value proposition
- Intercom unveils a new bot
- Four tactics to upgrade your email campaigns
- Facebook launches Watch, featuring original shows
- Key components of Facebook ad management
Search News From Around The Web:
Industry
- Microsoft Advertising announces finalists for the Bing Agency Awards 2017
Local & Maps
- Bing Maps V8 updates
- Expert tips for Google Maps
- Adding "Under Construction" businesses to Google Maps
- Local website optimization insights from Yoast
Link Building
- Buying backlinks for SEO remains relevant
- Indicators of high-quality inbound links
- Guide to removing unnatural link actions
- Insights on quality link interactions
Searching
- Bing tests a new search header similar to Google
SEO
- Boost SEO using Lean Startup Methodology
- Beginner’s guide to using robots.txt for content blocking
- Boost SEO with third-party review sites
- Google disregards geo meta tags
- Google’s stance on indexing search results pages
SEM / Paid Search
- Bing Ads automation webcast announcement
- Organizing PPC account audits
- Starting with new PPC clients: Access and settings
- Using Google’s Shopping Showcase Ads to increase revenue
Search Marketing
- Google Keyword Planner includes "Okay Google" suggestions.
