SearchCap: Ad Strength Launches in Google Ads, New Bing Feature, Query Data Removed from GSC & More
Below is a summary of recent developments in the search industry, as reported on Search Engine Land and other platforms.
From Search Engine Land:
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Why websites should be using HSTS to improve security and SEO
John E Lincoln discusses the benefits of using HSTS, highlighting how it enhances security, boosts load times, and improves SEO. -
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Ginny Marvin reports that Google Ads now features an ad strength indicator, providing advertisers with performance insights during the creation of responsive search ads. -
Get started with marketing automation–learn the terms you need to know
Digital Marketing Depot explains that marketing automation is becoming essential for businesses, offering customizable and scalable platforms across various sizes. -
‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors
Barry Schwartz reveals Bing’s new feature, which curates evolving stories with timelines, diverse news perspectives, and related social media posts. -
Case study: The tale of two internal link tweaks
Dave Davies presents a case study showing the impact of strategic internal link building on improving rankings and traffic. - Google Search Console query reports now exclude ‘anonymous query’ data from chart totals
Barry Schwartz notes that Google Search Console now removes anonymous query data from query reporting totals when filters are applied.
Recent Headlines From MarTech:
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Secure your seat at MarTech! Best rates expire Saturday
Marketing Land highlights the rapid evolution of marketing technologies, urging senior leaders to connect strategy, technology, and talent effectively. -
Email marketing turned 40 this year. Now what?
Kyle Henderick reflects on the progress of email marketing since its inception and explores future directions. -
Forrester report: Video ad spending expected to hit $103B in 2023
Robin Kurzer suggests marketers maintain TV while integrating additional distribution channels for comprehensive strategies. - 12 pieces of conversion optimization advice you should ignore
Ayat Shukairy debunks common misconceptions about conversion rate optimization, providing rare insights into the practice.
Search News From Around The Web:
- Can Google Now Profile Your Site? [Case study]
- Create more effective ads for today’s consumer
- Google Flights & Hotel Search add price insights for holiday deals
- How to Download Links Report in the New Google Search Console
- It’s Time For Organic Reach and Paid Distribution to Collaborate
- Using Automated Rules to Maximize Payday Spending
- The Difference Between URL Structure and Information Architecture
- Tools to Manage Your Digital Wellbeing
