Below is a summary of the latest happenings in the search industry:
From Search Engine Land:
-
Deciphering Search Intent: 5 Areas to Get You Started
Published on Sep 19, 2018, by Kristopher Jones. This article discusses five methods to utilize search engine results and smart keyword research to determine search intent for achieving higher rankings. -
Amazon Now 3rd Biggest Digital Ad Seller in the US
Posted on Sep 19, 2018, by Ginny Marvin. Amazon is rapidly expanding in the advertising space, trailing behind Google and Facebook. -
Wanted: Session Proposals for SMX West
Announced on Sep 19, 2018, by Chris Sherman. Inviting ideas for sessions for the upcoming SMX West conference scheduled for January 30-31, 2019. - Google: AMP to Use ‘Consensus-Seeking’ Governance Model
Explained on Sep 18, 2018, by Greg Sterling. Now, nearly 80 percent of AMP contributors are third-party entities.
Recent Headlines from MarTech:
-
How to Choose the Best Content Format for Link Building
By Paddy Moogan on Sep 19, 2018. Discusses the pros and cons of using different visual elements like infographics or GIFs to attract links. -
Ask the SMXpert — Page Speed, Site Migrations, and Crawling
By Debra Mastaler on Sep 19, 2018. Offers insights on optimizing crawl budgets, improving page speed, and managing large-scale site migrations smoothly. -
Pinterest Opens API for Enhanced Brand Insight on Influencer Campaigns
Reported on Sep 19, 2018, by Amy Gesenhues. Pinterest adds more influencer marketing platforms to its program. -
5 Ways to Leverage Real Third-Party Purchase Intent
By John Steinert on Sep 19, 2018. Provides strategies for using purchase intent data to improve demand generation performance. -
Survey Surprise: 90% of Consumers Report Being Brand-Loyal
Authored on Sep 19, 2018, by Greg Sterling. Found that product quality is paramount, while customer service plays a minor role in fostering brand loyalty. -
Shopify Enables AR Experiences for iOS 12
By Robin Kurzer on Sep 18, 2018. Explores new AR functionalities following the release of iOS 12 by Apple. -
Contextual Ads are Back (Again)
Reported on Sep 18, 2018, by Barry Levine. A new report highlights the enduring relevance of content-based advertising methods. - Sizmek Re-Enters TV Ad Space with an Advanced TV Initiative
Explained on Sep 18, 2018, by Barry Levine. The ad platform now supports planning, deployment, and reporting for connected and linear TV.
Search News from Around the Web:
- Phillip Barnhart on Twitter highlights the need to opt out of Google Ads location extensions.
- Article from Moz on improving your link building outreach pipeline.
- AMP Fuel discusses increasing ad competition with multi-size & fluid ads in AMP.
- Yoast’s Jono performs a site review of Cats Protection.
- MarketingBitz shares insights on tracking and measuring PPC ROI.
- Interviews with Jennifer Slegg and Christi Olson on YouTube.
- Go Inflow explores the CRO and SEO impact of syndicated reviews.
- SmokeHouseSEO questions the value of voice search.
- Screaming Frog announces SEO Spider update version 10.0.
