Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 10 big changes with search engines over my 20 years of covering them
Apr 17, 2016 by Danny Sullivan
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it. - Yes, AdWords Report Editor now supports label columns
Apr 18, 2016 by Ginny Marvin
Labels columns are now supported at all account levels. - Google Toolbar PageRank officially goes dark
Apr 18, 2016 by Barry Schwartz
A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday. - Bing Shopping Campaigns now out of beta in UK
Apr 18, 2016 by Ginny Marvin
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support. - Ask and you shall receive: The Humanization of Search
Apr 18, 2016 by Sponsored Content: Bing Ads
In a world where we’re almost always connected to technology and devices, we have instant access to information wherever we are — causing a transformation to the search experience. Whether people realize it or not, search is embedded in their daily activities; it’s on their mobile devices, cloud-connected game consoles and increasingly, on smart devices […] - SocialPro rates increase Saturday. Save $300!
Apr 18, 2016 by Search Engine Land
Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro. - Is a local SEO campaign like a sitcom?
Apr 18, 2016 by Jenny Foster
Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula. - The Ultimate AdWords Extension Quiz
Apr 18, 2016 by Pauline Jakober
Think you’re a pro when it comes to AdWords Extensions? Prove it! This 20-question quiz by columnist Pauline Jakober will put your knowledge to the test.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- 10 ways link building has changed over the last 10 years
- [VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more
- 5 tips for leading a strong PPC team
- Twitter ads editor adds support for ad groups
- Why agencies and marketers need to think and act like data companies
- Bids to buy Yahoo are due today, Verizon is the favorite [Report]
- Social’s role in SMAC (Social, Mobile, Analytics, Cloud)
- Report: EU antitrust charges against Google’s Android could come this week
- How to optimize your content for each step of the buyer’s journey
- 10 big changes with search engines over my 20 years of covering them
- MarTech Today: New Advrtas ad tech, SEO tech stack & targeting data
- Amazon now offering monthly Prime memberships
- Walmart looks to quickly boost online Marketplace inventory, partners with ChannelAdvisor
Search News From Around The Web:
Industry
- Google just opened up a restaurant in New York City, but only for 4 days, thenextweb.com
- Supreme Court rejects challenge to Google book-scanning project, Reuters
Local & Maps
- Apple brings Maps transit directions to Seattle, appleinsider.com
- Google Earth Imagery update – April 2016, Google Earth Blog
Link Building
- Link Data Advice from Duane Forrester Part 1, Majestic Blog
Searching
- Google Showing Multiple Domains in SERPS for Site: Command, Bill Hartzer
- Answer: How well do medical results stand the test of time?, SearchReSearch
- Featured Snippets Appear on Spanish SERPs, Rank Ranger
SEO
- Does Organic CTR Impact SEO Rankings? [New Data], Moz
- Google Says Pages Move Around In Shards Very Slowly But It Doesn’t Matter, Search Engine Roundtable
- Google’s John Mueller Talks Briefly About The Zombie Traffic Phenomenon, Search Engine Roundtable
- SEOs Experimenting With UTF-8 Characters In Title Tags & Google, Search Engine Roundtable
- Why I Do SEO The Way I Do It, Hobo
SEM / Paid Search
- Google Manufacturer Center helps brands find and convert new customers, Inside AdWords
- Maximizing Trade Show & Expo Sales With PPC, PPC Hero
