In an effort to increase global usage of its Bing search engine, Microsoft is expanding its Microsoft Rewards loyalty program to more users. This program, which has been active in the US for several years, is now being launched in the UK.
Microsoft Rewards allows people to earn points by searching with Bing, which can be redeemed for items in the Microsoft Store. Points can also be garnered by completing quizzes, entering competitions, and undertaking challenges.
Here’s How Microsoft Rewards Works
All Bing users begin at Level 1 and can advance to Level 2 by accumulating 500 points within a single month. Level 2 provides access to exclusive offers and enables users to earn more points per day.
Members earn 3 points per Bing search. Level 1 members can earn a maximum of 30 points per day, while Level 2 members can accrue up to 150 points per day. Both levels earn 30 points for completing quizzes.
See the image below for some examples of the number of points required for various physical and digital items.
Kevin Stagg, Head of Consumer Marketing at Microsoft, stated:
“Unlike other reward schemes, where you have to spend money to get points, all you have to do with ours is run your searches through Bing and points will automatically register in your account as long as you’re logged in.”
Users interested in the Rewards program can sign up for an account. Microsoft Rewards is currently available in the US and UK, with expansions to France, Germany, and Canada planned for the near future.
