A recent study reveals that most marketers consider link building as their most effective SEO strategy. The 2018 State of SEO Survey conducted by Zazzle Media sheds light on current successful SEO practices, the budget allocated for organic search, industry challenges, and more.
In addition to link building, the survey respondents also highlighted the importance of technical fixes and internal linking improvements. Interestingly, exact match anchor text was deemed the least effective strategy. The main insight here is that while link building is valuable, the anchor text should not be overly keyword-focused.
Other significant findings from the survey include the allocation of 28 percent of marketing budgets to organic SEO, with two-thirds of respondents feeling this is sufficient for meeting their targets. Nevertheless, 58 percent of participants report that budget constraints hinder further investment in SEO activities.
The primary goals for SEOs are increasing conversions and sales, followed by boosting traffic and brand awareness. Despite the growing prominence of voice search, only 24 percent of those surveyed included it in their SEO strategy for the year.
Zazzle Media reached out to over 30,000 marketers to gather data for their survey. This is the inaugural edition of what will become an annual industry study. The full survey is available for free download.
