Not all links are of the same quality, and Majestic now offers more detailed insights into the precise context of link placements.
Earlier this week, the company introduced enhancements that enable SEOs to examine links more thoroughly. The tool categorizes webpages into 40 segments, offering insight into where backlinks appear on the page, the text surrounding them, and internal and external link density. This aids in identifying which links hold more value and reveals new opportunities for link building.
Dixon Jones, Majestic’s Global Brand Ambassador, explains that the new features allow SEOs to perform tasks such as:
– Locating all backlinks to a domain where specific keywords appear in the surrounding text.
– Identifying “DoFollow” links within the top 20% of a webpage.
– Recognizing links grouped with others, which are likely directory listings and potential spam.
– Discovering links on high-value pages with minimal external links.
The tool provides various methods to search, sort, and filter the data for precise and specialized results.
A remarkable innovation is Majestic’s link context chart, which visualizes link data. For example, it shows a link analysis of five different types of sites, indicating where a link appears on a page, with green boxes marking link placement, blue bars for internal links, and yellow bars for external links.
This tool enhances link auditing, making it more useful and effective for link building. A video overview by Dixon Jones offers further details, along with an in-depth guide available that provides more extensive information.