Google’s John Mueller anticipates that technical SEOs will encounter more JavaScript in the coming years than they have over the past two decades of SEO. For SEOs aiming to enhance their skills, Mueller sees learning JavaScript coding as a significant opportunity.
Mueller expressed these views in a Reddit thread where the question was asked: “How much JavaScript do I need to know for SEO?” JavaScript frameworks are becoming more prevalent, making it essential for SEOs to gain a deeper understanding of JavaScript.
Mueller specifically recommends:
– Understanding how JavaScript works
– Learning where JavaScript interacts with SEO
– Knowing where JavaScript can hinder SEO
– Recognizing the impact JavaScript has on other search engines and clients
Technical SEO specialists can increase the value of their services by adhering to these recommendations, according to Mueller.
Additionally, another commenter in the Reddit thread provides further technical suggestions that could benefit SEOs:
“Practically speaking, grasping how JavaScript works is important. Many SEOs today do not understand frameworks like Angular and React, causing them to panic when encountered. Although JS is not always the optimal way for sites to render when SEO is involved, recommending a complete overhaul isn’t always feasible. Understanding alternatives is crucial.”
This presents an opportunity for SEOs. If one SEO advises a client to dismantle and build a new static HTML site while another offers to work with the existing JavaScript framework, it seems clear which SEO the client might prefer to collaborate with.
