Are you looking to improve your ecommerce SEO to achieve higher rankings on search engine results pages?
Do you feel like new competitors are emerging every day?
In an age where everyone has an ecommerce store, how can you ensure your store has the upper hand?
Traffic and visibility are some of the biggest challenges online sellers face, especially when you’re just starting your business and need to choose your domain name.
So, what are some major challenges you might encounter as a new ecommerce company, and how can you address them?
Let’s explore.
How To Boost Ecommerce Performance & Decrease Customer Acquisition Costs
The landscape has shifted, and .com domains aren’t the only way to gain customer trust for your business.
If your website’s primary purpose is sales, a .Store domain extension clearly conveys this objective.
It serves as an effective call to action that resonates with potential customers and draws traffic to your site.
Some key benefits of using a .Store domain include:
- 87% more traffic.
- 2X visibility.
- 12% lower cost of conversion.
Increase Your Web Traffic by 87%
Ecommerce websites with a .Store domain enjoy 87% more visitors compared to their .com counterparts.
Your domain name acts as the virtual storefront of your business, and choosing the right one can significantly impact your success.
Why It Works
A .Store domain immediately signals to users that they are on an ecommerce platform where purchases can be made.
This clarity enhances site visits and ultimately boosts sales, leading to greater revenue for your business.
Double Your Site’s Visibility On Search Engines
Ecommerce sites with a .Store top-level domain (TLD) experience double the search visibility.
How?
Search engines favor contextually relevant keywords, and having "store" in your domain name can be a powerful keyword tactic.
This relevance boosts your search engine visibility, making it easier for potential customers to find your store online.
Reduce Your Cost Per Acquisition (CPA) By 12%
Marketing expenses are often a concern, especially for new and expanding businesses. The .Store domain can transform your SEO strategy by lowering these costs.
Ads that lead to a “store” domain see a higher likelihood of purchase by 12%, thereby reducing user acquisition costs.
Analyzing .Store Domain Performance: The Full Report
A detailed study by Contrast Digital explored the impact of .Store TLDs on both paid and organic traffic.
This comprehensive report offers insights that can reshape your understanding of domain performance.
It suggests a potential long-term SEO benefit from using .Store domains.
Organic Study
A 12-month experiment compared two websites with identical second-level domains but different extensions (.com vs. .Store).
Both sites had 82 pages featuring products, categories, blog posts, and information, with identical layouts and descriptions to ensure a fair comparison.
Googlebot’s crawl data, along with impressions, clicks, and click-through rates from Google Search Console, provided a detailed comparative analysis.
Significance testing showed that .Store outperformed .com domains in clicks, impressions, and click-through rates over the 12-month period.
PPC Report
The study also assessed Google paid ads performance for example.com and example.store over five months.
After three months of natural performance, paid media was introduced to evaluate response to targeted traffic.
The .Store domain consistently outperformed the .com version in conversion rates and cost-effectiveness.
Navigating The Customer Acquisition Challenge
Capturing the attention of your ideal audience as a new business without a proven track record can be challenging.
Profitability is another concern, as effective marketing can be costly.
Choosing the right domain name may be a simple way to maximize ROI and lower customer acquisition costs.
A .Store domain extension can give you a performance edge over competitors.
Diversify Your Digital Identity: Embracing The Evolution Beyond .Com
Concerns about trust and search rankings associated with non-.com domains are common.
While domain names don’t directly affect search rankings, they play a crucial role in user experience and public perception.
Until recently, choosing a domain extension was based on conditioning and perception.
However, data-backed studies now show that a .Store TLD can provide substantial benefits to ecommerce businesses.
