This is a sponsored post written by Local Viking. The opinions expressed in this article are the sponsor’s own.
Managing Google My Business (GMB) listings for multiple agencies, while ensuring client acquisition and handling a growing workload, led to the creation of Local Viking.
We needed a solution for streamlining reporting, automating mundane optimization tasks, and providing a more accurate and sensible rank tracker for our clients.
If you’re interested in our strategies for ranking thousands of GMB listings, download our free guide.
If you’re looking for quick GMB management tips, our 15-Minute Marketing Methodology case study might be useful for you.
For an in-depth look at Local Viking’s components that simplify large-scale GMB management, read on.
Rank Tracking (the Old Way) Just No Longer Works
In local search engine result pages (SERPs), traditional rank tracking methods are outdated.
The grid above displays a client’s service areas and their GMB ranking in those specified sections.
If you already use a grid, we have a comprehensive GMB Ranking Guide available for free download.
Each node on the grid shows the client’s position when searched from that specific coordinate on the map. Traditional rank tracking pulls results from a single GPS coordinate, lacking further context, making it inaccurate for local SERPs.
A GeoGrid offers the opportunity to identify specific market segments where performance is lacking, especially when combined with additional business intelligence layers.
This allows us to target leads in areas that would benefit our campaigns, such as high-income neighborhoods for high-end home remodeling contractors.
Creating GIF reports offers a visual, consumable way to track growth and deficiencies over time. They are useful for showcasing the impact of local SEO efforts and presenting at marketing meetings.
Traditional rank tracking lacks these capabilities, and visibility KPIs relying on such tracking are inherently flawed.
To Manage One Is to Manage Many
Centralized management and automation are crucial, whether handling local SEO for a single location or a campaign for a franchise with thousands of locations. Our goal at Local Viking is to replace disjointed tool suites for optimized agency performance.
- Rank tracking tools.
- GeoGrid Rank Tracking (heat mapping) tools.
- GMB posting scheduler.
- Image optimization tool.
- Review management.
- Automated reporting tools.
Local Viking aims to replace more tools, allowing for greater centralized efforts.
- Seamless navigation between locations, saving time on multiple logins.
- Quick campaign deployment with a single click.
- And much more.
Our solutions are designed with agencies in mind, developed from hands-on experience rather than a SaaS-centric model.
Tasks essential for a healthy local SEO campaign, both bulk and individual, are made simple.
GMB Post Scheduling includes quality-of-life add-ons for easier local content marketing plans.
Image optimization is scalable, automated, and schedulable to enhance local content strategy, website page images, and GMB posts.
Whether optimizing a few images for one location or thousands across multiple locations, it’s efficient and smooth.
GMB reviews impact both local SEO and conversion rates. In Local Viking, our review command center offers a simple UI for viewing and responding to GMB reviews.
Centralizing reviews in one place allows for efficient management and response on behalf of the location.
We are also working on an integration with Rep.co for automated reviews from your existing customer base, which will sync back into Local Viking for large-scale management.
Managing image optimization and distribution at scale can be cumbersome, but our bulk image engine simplifies the process.
Our tool allows for EXIF templates, optimized filenames, and scheduled postings, consolidating hours of work into a streamlined process.
To learn more about reducing the number of tools you use and centralizing your efforts, schedule a demo with our team.
Don’t forget to download our comprehensive GMB Ranking Guide for free.
Image Credits
Featured Image: Image by Local Viking. Used with permission.
In-Post Images: Images by Local Viking. Used with permission.
