This article was sponsored by Fiverr Pro. The opinions expressed here are those of the sponsor.
Were you affected by Google’s recent core update? Have your search visibility and rankings started to decline? Even with the rise of automation, quality still surpasses quantity in search rankings.
With the recent increase in generative AI, the need for human-created, high-quality content is greater than ever. Google’s latest update aimed to enhance search result quality by reducing unhelpful, unoriginal content by 40%.
So, what type of content is considered high quality by Google today? How can you ensure your content performs well on search engines in 2024? The straightforward answer is to focus on user experience rather than solely on the search engine itself – make human connection the priority.
While many businesses are utilizing AI tools to fill their sites, those who recognize the value in human-created, user-focused content will ultimately succeed. In this guide, we’ll outline the key steps to creating high-quality content that ranks on Google in 2024.
Step 1: Align Your Content Strategy With Campaign & User Journey Goals
Delivering the right content to the right audience at the right time is essential for SEO success. With Google’s latest core update, it’s more crucial than ever to provide a seamless and personalized experience for your audience throughout their user journey.
Here’s how you can use audience research and user insights to create content that drives results:
- Identify Your Target Personas: Start by defining your ideal audience personas. Understand their demographics, preferences, pain points, and behaviors.
- Map Out Your User Journey: Visualize the various stages your customers go through, and identify the touchpoints where they interact with your brand.
- Tailor Your Content To Each Stage: Meet your audience at each stage of the user journey, addressing their specific needs with content that’s relevant, targeted, and effective.
Pro Tip: If you don’t have the time or resources to tackle these tasks, hiring a professional SEO strategist can help plan your campaigns and keep you on track.
Step 2: Analyze Real User Data & Identify Content Gaps
When building your content strategy, you need insights into your audience’s behavior, preferences, and engagement patterns. Utilize analytics tools to gather valuable user data and track key metrics such as website traffic, click-through rates, and conversion rates.
With this information, conduct a thorough audit of your existing content to identify gaps and areas for improvement.
Here’s how you can adjust your strategy to become more user-centric:
- Focus on credibility by honing in on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
- Use real experts as content creators, leveraging their firsthand experience to create truly helpful content from a trustworthy source—particularly important for topics like finance or medicine.
- Display the writer as an experienced, authoritative figure in your content with a link to an author archive page.
- Keep your content relevant by regularly updating and checking for improvements.
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Step 3: Plan Content That Matches User Intent
Once you understand your customer touchpoints better, plan your content accordingly.
Develop detailed outlines for each piece of content that match user intent and meet their needs and expectations.
A quote from Alan Redondo, an SEO and PPC Expert:
“Understanding and aligning content with user intent is crucial for SEO success. With Google’s algorithm updates, it’s essential to create content that is not only helpful but also answers specific questions your target audience has. Focus on crafting content that resonates with your audience, addresses their needs, and communicates your message clearly, ensuring it’s relevant, engaging, and directly addresses the concerns and interests of your readers.”
Establish your own unique voice, as authentic and original content tends to rank higher on SERPs. Avoid fluff and keep your content concise—searchers want their questions answered and needs addressed with minimal fuss.
If content creation isn’t your specialty, consider Fiverr Pro’s professional services for help.
Step 4: Write Content With Proactive Engagement In Mind
Creating content aims to encourage interaction, discussion, and sharing among users, which can organically boost brand awareness.
Craft compelling headlines, introductions, and calls-to-action that prompt users to engage with your content.
Use interactive elements, such as polls, quizzes, and surveys, to encourage participation and feedback.
To maximize user engagement, a multichannel approach is key.
Choose the most suitable content formats and channels for each stage of the user journey, utilizing blog posts, social media, email campaigns, etc., based on audience activity.
Pro Tip: User-Generated Content (UGC) can benefit your overall search strategy. With Google valuing human insights, comment sections and other forms of human interactions are helpful for discoverability.
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Step 5: Analyze Performance & Pivot
After implementing your content strategy, regularly monitor its performance and be ready to adjust as needed.
Keep an eye on key performance indicators (KPIs) to gauge content effectiveness, and pay attention to user feedback and comments to understand audience reactions.
Are users finding the content helpful and engaging, or are there areas for improvement?
Identify trends or patterns to inform future content decisions.
Embracing Human Talent In The AI Era
In today’s landscape, the human touch is essential for SEO success, and Google’s latest update supports this.
Content created for and by humans consistently outperforms generic, AI-generated content.
To set your website apart, focus less on sheer search volume and more on content that resonates deeply with your target audience.
Providing value to users increases the likelihood of beating the algorithm and boosting your rankings.
However, if you’re a small business owner with limited hiring capacity, how do you compete with organizations that have in-house expertise to implement such content strategies?
How can you access the human talent necessary to form genuine connections with your audience?
Whether you’re seeking an SEO professional to target your users or a writer/artist to create content, bringing on freelancers might help fill any talent gaps.
Fiverr Pro, for example, is a great solution for collaborating with top-tier, pre-vetted freelance talent.
Use Fiverr Pro to find people with the right skills to help execute your projects and add a human touch to your content.
Meanwhile, use these tips to build your content strategy so that as you expand your team, you’ll know which tasks to prioritize moving forward.
Elevate Your Content Strategy With Fiverr Pro
Google’s updates constantly change the landscape, but staying true to your audience and their needs is key to staying ahead.
While AI can produce content quickly, authentic, user-focused content stands out.
By creating content that connects with real people, you can ensure sustained SEO success well into 2024 and beyond.
If you’re looking for the right talent to bring a human touch to your content, Fiverr Pro is the solution.
Whether you’re a small business owner or a seasoned marketer, this subscription-free service offers a wealth of talented, pre-vetted professionals ready to elevate your content strategy.
Get started with Fiverr Pro today and let experts find talent, plan, and manage projects for you.
You can hire with confidence, knowing you’ll get a full refund if you’re not satisfied with the results.
Image Credits: Featured Image by Fiverr Pro, used with permission.
