Search Engine Land’s SMX® East is returning on October 24-25, featuring a refreshed agenda and over 50 internationally renowned speakers. This event is taking place in NYC and is a must-attend for anyone in SEO, SEM, marketing, content, or social media. Attendees will gain actionable marketing strategies to apply immediately in the evolving digital landscape. To benefit from the Early Bird rates, register by Saturday, September 15.
Five Compelling Keynote Speakers
The conference begins on Wednesday, October 24, with keynotes from Bing. Microsoft’s Search Evangelist, Christi Olson, and Program Manager, Frederic Debut, will discuss Bing’s advancements and future initiatives in search. Meanwhile, for SEMs, David Pann from Microsoft will discuss advertising opportunities with Ginny Marvin from Search Engine Land.
On Thursday, October 25, Naomi Makofsky from Google will deliver the SEO keynote on the "Age Of Assistance," focusing on future tech’s impact on marketing. SEM enthusiasts will hear from Jon Diorio of Google Ads in a discussion about the current and future SEM landscape.
SEO & SEM Sessions: Wednesday, October 24
Latest in Technical SEO:
Experienced search professionals frequently encounter complex technical challenges. Sessions will cover topics such as JavaScript SEO, Google Search Console insights, mobile-first indexing, page speed optimization, and crawl budgeting. Learn from experts like Frederic Dubut and Taylor Robinson on topics ranging from seamless site migrations to solving complex SEO problems.
Actionable & Measurable SEM Tactics:
For those focused on paid search, the agenda includes sessions on aligning marketing with customer journeys, SEM targeting, using Google and Bing Ads tools effectively, and perfecting SEM testing for optimal results.
SEO & SEM Sessions: Thursday, October 25
The Art & Science of SEO:
Sessions will cover advanced link-building strategies, optimizing for voice search and virtual assistants, and mastering local search marketing. Participate in the "Meet the SEOs" session to get real-time solutions to your SEO queries.
Online Ad Strategies and Tactics:
Explore data-driven storytelling, innovative Facebook ads, and advanced tactics for display and video ads in various sessions. Discussions will focus on using analytics effectively to enhance campaigns.
The Clinics are Open!
SMX Clinics provide interactive Q&A sessions on search marketing best practices, covering topics like SEO, SEM, and analytics. Attendees can engage with experts for live audits, tool recommendations, and actionable insights.
Solutions Track, Classrooms, the Expo Hall, and the SMX Theater
Explore more than 30 editorial sessions. Attend the Solutions Track for presentations from companies like Amazon Media Services and Bruce Clay Inc. Participate in the Classroom Track for in-depth training, and visit the SMX Theater for compact presentations from exhibitors.
Additional Immersive SMX Training
For those seeking deeper learning, pre-conference training sessions are available on October 23. These workshops cover various areas from fundamental to advanced search marketing techniques, providing breakfast, lunch, and a Certificate of Completion.
Networking with Like-minded Peers
SMX East offers numerous networking opportunities, from the SMX Facebook Group to structured lunch discussions and community meetups. Engage during the Expo Hall Reception and the Janes of Digital event, fostering crucial diversity and inclusion conversations.
Final Thoughts
Hear from past attendees who found SMX East to be an invaluable investment for actionable insights and team development. Register now to ensure your spot and benefit from the rich agenda designed for real marketing results.
