Google has confirmed that the September 2022 Core Update, the second core update this year, has completed its rollout.
Released on September 12, it took two full weeks to fully roll out, concluding three days after the helpful content update finished on September 9.
Rollout complete. According to Google’s search ranking update page, “The rollout was complete as of September 26, 2022.” The page appears to have been updated about an hour ago.
September 2022 Core Update impact. Based on data from tracking tools, the September 2022 core update was swift but less impactful compared to previous updates. Although there was some rank volatility, the consensus indicates that it was weaker than past Google core updates.
What to do if you are hit. Google has previously provided advice on steps to consider if you are negatively impacted by a core update. They have mentioned that some recovery is possible between core updates, but the most significant changes are likely to occur following a future core update.
Product Review Update still rolling out. As a reminder, the September 2022 Product Review Update, released on September 20, is continuing its rollout. We will update you once it’s finished so you can assess any impact it may have had on your site.
Why we care. Although the overall impact of this Google core update seems less widespread, some sites have been affected. Now is the time to start delving into your analytics data to determine if any pages have lost visibility or rankings. Develop a plan of action to improve those pages and regain any lost rankings over time.
