Google employees are being targeted with an ad campaign encouraging them to advocate for unbiased search results.
The campaign, called “Focus on the User,” has been organized by a group of companies led by Yelp. Their main argument is that Google is unfairly ranking its own properties ahead of competitors in local search results.
“Focus on the User” aims to create change from within by suggesting that Google employees should spread the campaign’s message among their coworkers.
Yelp has been arguing for some time now that Google allegedly ranks its own properties more prominently, particularly in local search results.
Displaying biased search results, as alleged by the Yelp-led consortium, is seen as a disservice to the end user because it would prevent more relevant results from coming to the forefront.
Whether this campaign will have its desired effect is questionable at best — but it certainly is getting people talking.
You can see the full video below and form your own opinions.
