A new report has been released with fresh data on how people are searching for small businesses in the United States.
Local business search is experiencing significant momentum, with as much as 350 times more search interest in “local” + “near me” compared to 10 years ago.
Search interest in “mom and pop shops” is at a three-year high, with particular focus on restaurants, diners, pharmacies, coffee shops, and pizza places. “Local shops” also saw a record high in search interest last year.
Here are some other key highlights from the latest report.
2019 Small Business Search Trends
Most popular local shops over the past 12 months based on search interest include:
- Local coffee shops
- Local flower shops
- Local print shops
- Local tire shops
Search interest in local coffee shops, in particular, is currently at an all-time high.
The top states searching for “local shops” in 2019 include:
- West Virginia
- New Hampshire
- Pennsylvania
- Rhode Island
- South Carolina
To help ensure small businesses continue to thrive, $10 million is being pledged to help low-income and underrepresented entrepreneurs start new businesses via access to training and capital.
A new initiative was also introduced this past June, which is a website dedicated to offering free resources for small businesses. A range of other resources is available in the local business section of Grow With Google.
