Within the next week, Google will be gradually introducing a simplified Google Offers builder, which integrates with Map listings. This announcement came from Gayathri Rajan, Director of Product Management at Google Offers, on the Google Commerce blog:
> Today we’re introducing an updated self-service tool for all businesses in the U.S. to easily create offers and attract customers to their stores. Using the simple offer creation tool, businesses can create their offer in minutes and showcase it to local customers across Google, including Google Maps.
Google Offers enables businesses to create coupons for a percentage or dollar amount off a product or service, or for special promotions like Buy 1, Get 1 Free. These offers are marked with a blue tag symbol next to the business’s local listing:
Users then show their screen to the business employee to redeem the offer.
Google Offers, which are now live within hours of creation, provide customers with an incentive to visit specific businesses in their immediate geographical area:
> Unlike traditional promotions or coupons, Google Offers will show your offer to customers based on their location, what they like, and what they’re looking for. You’ll only pay when a customer saves your offer, and you keep the full value of the sales you make.
These options extend beyond targeting customers on the go. If customers visit Google Offers, they are shown offers within their local area and can also search for deals in other cities across the United States.
However, Google is emphasizing the idea of getting offers via mobile. On the desktop version of Google Offers, users are directed to the new mobile feature to find offers via the Google Maps app.
