Google has revealed several new AI-driven updates for Google Maps, designed to help users plan trips, navigate unfamiliar areas, find electric vehicle charging stations, and explore new places and activities.
## Immersive View
The most visually advanced new feature is Immersive View for routes, providing users with a detailed preview of their journey from start to finish.
Using advanced AI to combine billions of Street View and aerial images, Google claims Immersive View will allow users to experience simulated journeys as if they were actually there.
The Immersive View preview is an interactive experience, letting users explore routes from different vantage points, zoom, pan, and even change the time of day or weather conditions. This gives users a sense of what the journey will be like before setting out.
Immersive View leverages computer vision, artificial intelligence, and billions of Street View and aerial images to create its highly detailed 3D representations of routes.
In addition to routes, Immersive View was first launched earlier this year for individual landmarks and locations. Developers can also create immersive experiences using new 3D mapping tools in the Google Maps Platform.
Immersive View for routes will start rolling out this week on Android and iOS in cities such as Amsterdam, Barcelona, Las Vegas, London, Los Angeles, New York, Paris, San Francisco, Seattle, and Tokyo.
## Updates To Lens
Google Maps is expanding its Lens feature, which helps users orient themselves in unfamiliar areas by lifting their phone’s camera.
Using AI and augmented reality, Lens shows information about nearby restaurants, shops, transit stations, and more directly on the camera view. After being launched in a few cities last year, Lens is now coming to over 50 more cities globally.
## Updates For Electric Vehicle Drivers
Several updates are aimed at providing electric vehicle drivers with more helpful information to reduce “charging anxiety” during trips.
Users will now see details like compatibility, the number, type, and power level of chargers, and data on when chargers were last used to avoid broken ones.
These features will start rolling out this week worldwide.
## AI-Powered Visual Results
Google Maps is enhancing its search functionality with new AI-powered visual results. Users searching for specific activities like “animal latte art” will now see photo results of matching locations.
The thematic search results are based on billions of photos analyzed by advanced computer vision models. Users can tap through the photo results to view details, reviews, directions, and more about each location.
Google states these visual search innovations leverage its advancements in computer vision, image recognition, and artificial intelligence. The new visual search experience will launch in France, Germany, Japan, the UK, and the US this week.
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Featured Image: Screenshot from blog.google/products/maps/google-maps-october-2023-update/, October 2023.
