On Monday morning, Google unveiled in their AdWords blog a significant redesign of the AdWords platform to better suit “marketing in a mobile-first world.” This update, set to roll out over the next two years into 2017, promises a comprehensive transformation. Although details on the specific changes are scarce, Google did offer a brief preview. Below is an image captured from their blog:
What Are The Changes?
The focus of the redesign, according to their post, is to enhance user experience for businesses using AdWords. The primary objective is to make campaign management more intuitive and streamline access to important data. From the announcement post:
“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.”
When Will You See Changes to AdWords?
The new features will be introduced by invite only, so widespread changes won’t be immediate. From Google AdWord’s blog:
“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”
It remains to be seen what specific adjustments will be made, and how these will help AdWords stay relevant as internet usage patterns evolve.
Image Sources:
Featured Image: Mon’s Images / Shutterstock.com
In Post Image: Screen shot taken by author on 3/28/2016
