Google has updated the photo and video content policy for Google My Business (GMB) listings. From now on, all photos and videos will be reviewed before being published.
In a recent tweet, Google My Business announced the policy change and provided a link to their photo criteria for reference.
Given that a mandatory review did not exist before, you can expect some delays in the appearance of new photos and videos on a GMB profile after uploading. It’s not clear whether this review process will be conducted automatically by AI or manually by a team of human reviewers. A human review process might result in a longer delay, but it could also be more thorough.
This policy change seems to apply only to content submitted by users. Google referred to a help page related to the Maps user-contributed content policy in their tweet.
This means that content uploaded directly by the business owner will not require a review before publishing. Apart from the new review process, there have been no additional changes to the Google My Business user-generated content policies.
