Google is set to enhance the visibility of news articles in search results for individuals who are paying subscribers of those publications.
It has been reported that this adjustment aims to help publications in acquiring and retaining paying subscribers. Additionally, Google intends to share search data that indicates who is most likely to subscribe to content.
While those knowledgeable about the situation are not yet permitted to speak publicly, Google plans to disclose more details at an event on March 20.
With access to Google search data regarding individuals who pay for news subscriptions, publishers can better target potential new subscribers.
Furthermore, this change will keep publications prominent in search results for current subscribers, which may assist in retaining customers who are already paying for content.
Publishers have been advocating for Google to develop new methods to drive subscriptions. This appears to be Google’s response to those demands—more information will be available when details are officially released on March 20.
