Google’s share of the US search market has experienced incremental growth month over month. The company’s overall share of the US search market, across all devices, is on the rise. Unfortunately, the same cannot be said for its competitors, according to August 2016 data from StatCounter.
Month-Over-Month US Desktop Search Share
Here is a comparison of August 2016 vs. July 2016, with the previous month’s numbers in parentheses:
- Google: 79.88% (79.17%)
- Bing: 9.9% (10%)
- Yahoo!: 8.34% (8.87%)
- AOL: 0.84% (0.88%)
- DuckDuckGo: 0.41% (0.43%)
- Other: 0.62% (0.65%)
As seen, desktop search market share has decreased for all search engines except Google. Now, let’s examine the overall search market share, including desktop, mobile, tablet, and console.
Month-Over-Month Combined US Search Share
Here is a comparison of August 2016 vs. July 2016, with the previous month’s numbers in parentheses:
- Google: 85.82% (85.38%)
- Yahoo!: 6.58% (6.99%)
- Bing: 6.39% (6.39%)
- AOL: 0.46% (0.46%)
- DuckDuckGo: 0.35% (0.37%)
- Other: 0.4% (0.42%)
Google’s overall share of the US search market is trending upward. However, Yahoo and Bing are seeing declines and stagnation respectively.
Here’s one more comparison, illustrating month-over-month US mobile search market share.
Month-Over-Month US Mobile Search Share
Here is a comparison of August 2016 vs. July 2016, with the previous month’s numbers in parentheses:
- Google: 94.53% (94.02%)
- Yahoo!: 4.07% (4.48%)
- Bing: 1.01% (1.08%)
- DuckDuckGo: 0.23% (0.24%)
- Baidu: 0.04% (0.05%)
- Other: 0.13% (0.13%)
It’s evident that Google is again the only search engine gaining market share in this category, while mobile searches on competing search engines are either declining or remaining flat.
Does this imply that Google is growing in search volume at the expense of its rivals? That’s merely speculation at this point, but the numbers certainly paint an intriguing picture.
